Question 1

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Accepted Answer

A)  Commercialization
B)  Product testing
C)  Product adoption
D)  Diffusion
E)  PositioningF) B) and C)
G) B) and D)

Question 2

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Accepted Answer

A)  dynamically continuous innovation
B)  nonradical innovation
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) None of the above
G) A) and B)

Question 3

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

Accepted Answer

A)  durable goods;nondurable goods
B)  nondurable goods;durable goods
C)  staples;impulse products
D)  impulse products;staples
E)  emergency products;unsought productsF) A) and C)
G) B) and E)

Question 4

White Wave Inc. ,the maker of Silk soy milk,gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the consumers' adoption of a new product was White Wave Inc.trying to influence? Support your answer.

Accepted Answer

White Wave Inc.was attempting ...

Question 5

The first step in the product adoption process is to create interest.

Accepted Answer

A) True 
 B)False

Question 6

Marketers may conduct a massive advertising campaign,called a ________,to educate consumers about a new product.

Accepted Answer

A)  media blitz
B)  diffusion network
C)  trial market
D)  test market
E)  tipping pointF) B) and D)
G) A) and B)

Question 7

A website is full of games,activities,music,and stories that appeal to children of all ages.Before a parent commits to paying the annual membership fee to gain access to the site,she can register for one free month of use.By accepting the free month's usage,potential adopters move into the ________ stage.

Accepted Answer

A)  interest
B)  awareness
C)  trial
D)  confirmation
E)  evaluationF) A) and B)
G) C) and D)

Question 8

A knockoff is a ________.

Accepted Answer

A)  company that uses a me-too strategy for its promotion
B)  company that uses comparative advertising
C)  new product that is so radically different from anything on the market that it has difficulty moving out of the introduction stage of its product life cycle
D)  product that is unbranded
E)  new product that copies,with slight modifications,the design of an original productF) All of the above
G) C) and D)

Question 9

The development of a new television shows using the same format as an existing series is an example of a dynamically continuous innovation.

Accepted Answer

A) True 
 B)False

Question 10

________ include convenience products,shopping products,specialty products,and unsought products.

Accepted Answer

A)  Specialty services
B)  Consumer products
C)  Line extensions
D)  Industrial products
E)  Component productsF) A) and E)
G) A) and D)

Question 11

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Accepted Answer

A)  dynamically continuous innovation
B)  nonradical innovation
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) A) and C)
G) A) and B)

Question 12

Which of the following adjectives best describes a product that would be classified as a good?

Accepted Answer

A)  nonperishable
B)  convenient
C)  disposable
D)  tangible
E)  heterogeneousF) None of the above
G) A) and D)

Question 13

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Accepted Answer

A)  actual product
B)  value network
C)  augmented product
D)  potential product
E)  core productF) D) and E)
G) C) and E)

Question 14

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Accepted Answer

A) True 
 B)False

Question 15

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

Accepted Answer

Favorable experiences contribute to new ...

Question 16

The state of Missouri is a product that can be promoted as a great place to locate a new business.

Accepted Answer

A) True 
 B)False

Question 17

Marketers classify convenience products as ________.

Accepted Answer

A)  staples,impulse products,and emergency products
B)  specialty products,shopping products,and unsought products
C)  core products,actual products,and augmented products
D)  generic products and branded products
E)  attribute-based products and price-based productsF) A) and C)
G) A) and B)

Question 18

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

Accepted Answer

A)  component parts
B)  capital equipment
C)  accessory equipment
D)  operating supplies
E)  specialized servicesF) A) and E)
G) A) and D)

Question 19

The purchase of a specialty product typically involves extended problem solving for the consumer.

Accepted Answer

A) True 
 B)False

Question 20

________ is the extent to which a new product is consistent with existing cultural values,customs,and practices.

Accepted Answer

A)  Compatibility
B)  Complexity
C)  Relative advantage
D)  Comparability
E)  TangibilityF) A) and C)
G) A) and B)

Exam 8: Create the Product

White Wave Inc. ,the maker of Silk soy milk,gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the consumers' adoption of a new product was White Wave Inc.trying to influence? Support your answer.

Correct Answer
verified
White Wave Inc.was attempting ...
View Answer

The development of a new television shows using the same format as an existing series is an example of a dynamically continuous innovation.

Correct Answer
verified

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Correct Answer
verified

Correct Answer
verified

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

Correct Answer
verified

Marketers may conduct a massive advertising campaign,called a ________,to educate consumers about a new product.

Correct Answer
verified

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Correct Answer
verified

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Correct Answer
verified

A knockoff is a ________.

Correct Answer
verified

________ is the extent to which a new product is consistent with existing cultural values,customs,and practices.

Correct Answer
verified

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Correct Answer
verified

Which of the following adjectives best describes a product that would be classified as a good?

Correct Answer
verified

The purchase of a specialty product typically involves extended problem solving for the consumer.

Correct Answer
verified

The first step in the product adoption process is to create interest.

Correct Answer
verified

We are more likely to purchase under conditions of high involvement and under conditions of low involvement.

Correct Answer
verified

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

Correct Answer
verified
Favorable experiences contribute to new ...
View Answer

Marketers classify convenience products as ________.

Correct Answer
verified

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Correct Answer
verified

________ include convenience products,shopping products,specialty products,and unsought products.

Correct Answer
verified

The state of Missouri is a product that can be promoted as a great place to locate a new business.

Correct Answer
verified

Exam 8: Create the Product

White Wave Inc. ,the maker of Silk soy milk,gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America.What stage of the consumers' adoption of a new product was White Wave Inc.trying to influence? Support your answer.

Correct AnswerverifiedWhite Wave Inc.was attempting ...View AnswerShow Answer

The development of a new television shows using the same format as an existing series is an example of a dynamically continuous innovation.

Correct AnswerverifiedShow Answer

A ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Heavy equipment,which includes items such as buildings and robotics,is also referred to as ________.

Correct AnswerverifiedShow Answer

Marketers may conduct a massive advertising campaign,called a ________,to educate consumers about a new product.

Correct AnswerverifiedShow Answer

The evaluation stage for a product is longer for an impulse purchase than it is for a shopping product.

Correct AnswerverifiedShow Answer

The ________ for a guest paying for a night's stay at a hotel would include express checkout and superb room service.

Correct AnswerverifiedShow Answer

A knockoff is a ________.

Correct AnswerverifiedShow Answer

________ is the extent to which a new product is consistent with existing cultural values,customs,and practices.

Correct AnswerverifiedShow Answer

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Correct AnswerverifiedShow Answer

Which of the following adjectives best describes a product that would be classified as a good?

Correct AnswerverifiedShow Answer

The purchase of a specialty product typically involves extended problem solving for the consumer.

Correct AnswerverifiedShow Answer

The first step in the product adoption process is to create interest.

Correct AnswerverifiedShow Answer

We are more likely to purchase ________ under conditions of high involvement and ________ under conditions of low involvement.

Correct AnswerverifiedShow Answer

Why is reselling the customer an important part of the confirmation after the adoption of an innovation?

Correct AnswerverifiedFavorable experiences contribute to new ...View AnswerShow Answer

Marketers classify convenience products as ________.

Correct AnswerverifiedShow Answer

________ is the process by which a consumer or business customer begins to buy and use a new good,service,or idea.

Correct AnswerverifiedShow Answer

________ include convenience products,shopping products,specialty products,and unsought products.

Correct AnswerverifiedShow Answer

The state of Missouri is a product that can be promoted as a great place to locate a new business.

Correct AnswerverifiedShow Answer

Correct Answer
verified
White Wave Inc.was attempting ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

We are more likely to purchase under conditions of high involvement and under conditions of low involvement.

Correct Answer
verified

Correct Answer
verified
Favorable experiences contribute to new ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified