Question 1

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

Accepted Answer

A)  dynamically continuous innovation
B)  nonradical innovation
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) C) and D)
G) B) and C)

Question 2

Commercialization comes in the middle of the new-product development process.

Accepted Answer

A) True 
 B)False

Question 3

The purchase of a specialty product typically involves extended problem solving for the consumer.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following products would most consumers classify as a shopping product?

Accepted Answer

A)  a subscription to a the Wall Street Journal
B)  a winter coat
C)  a box of adhesive bandages
D)  a can of soup
E)  a pack of gumF) A) and B)
G) B) and C)

Question 5

In terms of B2B products,computers and printers are examples of ________.

Accepted Answer

A)  component parts
B)  capital equipment
C)  accessory equipment
D)  operating supplies
E)  specialized servicesF) D) and E)
G) C) and D)

Question 6

In business-to-business products,what is the difference between capital equipment and accessory equipment?

Accepted Answer

Capital equipment,sometimes referred to ...

Question 7

The first step in the adoption process is ________.

Accepted Answer

A)  product evaluation
B)  awareness
C)  problem recognition
D)  evaluation
E)  interestF) A) and B)
G) B) and D)

Question 8

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Accepted Answer

A)  dynamically continuous innovation
B)  nonradical innovation
C)  competitive innovation
D)  continuous innovation
E)  discontinuous innovationF) C) and D)
G) B) and E)

Question 9

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

Accepted Answer

A)  brand
B)  innovation
C)  augmented product
D)  potential product
E)  core productF) D) and E)
G) A) and E)

Question 10

Introducing a new product into the market is called ________.

Accepted Answer

A)  technical development
B)  new product development
C)  experimenting
D)  commercialization
E)  marketing developmentF) C) and E)
G) A) and B)

Question 11

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Accepted Answer

A)  generic product
B)  core product
C)  value-deliverable product
D)  augmented product
E)  actual productF) A) and E)
G) A) and B)

Question 12

The largest adopter category is the early adopters.

Accepted Answer

A) True 
 B)False

Question 13

When we need a(n) ________,price and product quality may be irrelevant to our purchase decision.

Accepted Answer

A)  emergency product
B)  staple product
C)  impulse product
D)  shopping product
E)  unsought productF) C) and D)
G) B) and E)

Question 14

Unlike innovators,early adopters ________.

Accepted Answer

A)  compose the smallest of the adopter categories
B)  have greater concern for social acceptance
C)  have stronger physiological needs than others in the population
D)  are light media users
E)  are well educatedF) A) and E)
G) C) and D)

Question 15

Is marketing more about supplying benefits or attributes? Explain your answer.

Accepted Answer

Marketing is more about supply...

Question 16

Diffusion refers to ________.

Accepted Answer

A)  how promotion is used to support products throughout their product life cycle
B)  the second stage of the market segmentation process
C)  the methodology for evaluating new product ideas
D)  how the use of a product spreads throughout a population
E)  the selection of opinion leaders to encourage product acceptanceF) D) and E)
G) B) and D)

Question 17

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Accepted Answer

A)  why many companies engage in test marketing
B)  one of the problems associated with test marketing
C)  why prototypes are so important
D)  how idea screening can make a product a commercial success
E)  the variety of sources for idea generationF) None of the above
G) D) and E)

Question 18

Consumers usually know a good deal about ________ and are loyal to specific brands.

Accepted Answer

A)  specialty products
B)  unsought products
C)  impulse products
D)  MRO products
E)  emergency productsF) A) and E)
G) All of the above

Question 19

One of the reasons given for the success of reality television shows is that the shows appeal to a cultural bias that real-life drama is preferable to fiction.Americans desire adventure and escapism that offer them the opportunity for participation but do not require it.In terms of the five characteristics of innovations that affect the rate of adoption,reality television shows have a high degree of ________.

Accepted Answer

A)  innovation
B)  complexity
C)  tangibility
D)  divisibility
E)  compatibilityF) D) and E)
G) None of the above

Question 20

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

Accepted Answer

A)  dynamically continuous innovation
B)  nonradical innovation
C)  competitive innovation
D)  knockoff
E)  discontinuous innovationF) A) and D)
G) A) and E)

Exam 8: Innovation and New Product Development

The first step in the adoption process is ________.

Correct Answer
verified

Unlike innovators,early adopters ________.

Correct Answer
verified

In terms of B2B products,computers and printers are examples of ________.

Correct Answer
verified

Commercialization comes in the middle of the new-product development process.

Correct Answer
verified

When we need a(n) ________,price and product quality may be irrelevant to our purchase decision.

Correct Answer
verified

The largest adopter category is the early adopters.

Correct Answer
verified

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Correct Answer
verified

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

Correct Answer
verified

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

Correct Answer
verified

Which of the following products would most consumers classify as a shopping product?

Correct Answer
verified

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Correct Answer
verified

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

Correct Answer
verified

Is marketing more about supplying benefits or attributes? Explain your answer.

Correct Answer
verified
Marketing is more about supply...
View Answer

Consumers usually know a good deal about ________ and are loyal to specific brands.

Correct Answer
verified

Correct Answer
verified

Introducing a new product into the market is called ________.

Correct Answer
verified

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Correct Answer
verified

Diffusion refers to ________.

Correct Answer
verified

The purchase of a specialty product typically involves extended problem solving for the consumer.

Correct Answer
verified

In business-to-business products,what is the difference between capital equipment and accessory equipment?

Correct Answer
verified
Capital equipment,sometimes referred to ...
View Answer

Exam 8: Innovation and New Product Development

The first step in the adoption process is ________.

Correct AnswerverifiedShow Answer

Unlike innovators,early adopters ________.

Correct AnswerverifiedShow Answer

In terms of B2B products,computers and printers are examples of ________.

Correct AnswerverifiedShow Answer

Commercialization comes in the middle of the new-product development process.

Correct AnswerverifiedShow Answer

When we need a(n) ________,price and product quality may be irrelevant to our purchase decision.

Correct AnswerverifiedShow Answer

The largest adopter category is the early adopters.

Correct AnswerverifiedShow Answer

The ________ for a guest paying for a night's stay at a hotel is rest and sleep.

Correct AnswerverifiedShow Answer

The ________ is the actual product plus supporting features,such as delivery,installation,financing,and warranty.

Correct AnswerverifiedShow Answer

Even though most people in the original target market for electric toothbrushes already knew how to brush their teeth,consumers still had some learning to do in order to make good use of the new brushing technique.The electric toothbrush is an example of a ________.

Correct AnswerverifiedShow Answer

Which of the following products would most consumers classify as a shopping product?

Correct AnswerverifiedShow Answer

Pepsi-Cola's development of Wild Cherry Pepsi,a cherry-flavored soda,is an example of a ________.

Correct AnswerverifiedShow Answer

The built-in,fold-down child seats,designed to replace traditional car seat and booster seats,such as those found in Chrysler minivans are an example of a ________.

Correct AnswerverifiedShow Answer

Is marketing more about supplying benefits or attributes? Explain your answer.

Correct AnswerverifiedMarketing is more about supply...View AnswerShow Answer

Consumers usually know a good deal about ________ and are loyal to specific brands.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Introducing a new product into the market is called ________.

Correct AnswerverifiedShow Answer

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready-to-spread frosting,which eclipsed the Duncan Hines product introduction.This act illustrates ________.

Correct AnswerverifiedShow Answer

Diffusion refers to ________.

Correct AnswerverifiedShow Answer

The purchase of a specialty product typically involves extended problem solving for the consumer.

Correct AnswerverifiedShow Answer

In business-to-business products,what is the difference between capital equipment and accessory equipment?

Correct AnswerverifiedCapital equipment,sometimes referred to ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing is more about supply...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Capital equipment,sometimes referred to ...
View Answer