FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 161

Multiple Choice

Review LaterAdd Note

Review Later

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey.In 2009,consumers spent about 13 percent of their income on food,34 percent on __________,3.5 percent on clothes and 22 percent on transportation and health care.

A) education
B) housing
C) vacations
D) health care
E) transportation

F) C) and D)
G) A) and E)

Correct Answer

verified

Show Answer

Question 162

Multiple Choice

Review LaterAdd Note

Review Later

Mattel's Cabbage Patch Snacktime Kids doll was designed to eat plastic toys that were drawn into the doll's motorized mouth.However,despite extensive testing,the doll was found to "eat" the child's hair and was subsequently recalled and discontinued.Mattel discontinued the item because of consumers' right to

A) choose.
B) be informed.
C) be treated courteously.
D) safety.
E) happiness.

F) A) and B)
G) A) and C)

Correct Answer

verified

Show Answer

Question 163

Essay

Review LaterAdd Note

There are only three major recording labels in the world-Sony Music Entertainment,Time-Warner's Warner Music Group,and GE's Universal Music Group.They are responsible for the vast majority of music recordings that are made.Harry says that these three music companies operate as an oligopoly.Maryanne says that they operate as monopolistic competition.Explain how each came to his or her conclusion.Who is correct?

The U.S.Securities and Exchange Commission has designated just nine credit-rating agencies as "nationally recognized statistical rating organizations" (NRSROs) ,which include Moody's,Standard & Poor's,and Fitch Ratings.These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them.Because so few companies can compete in it,the credit-rating industry would be considered a(n)

How do the macroeconomic conditions as well as consumer income affect marketing?

In 1998,President Clinton signed the Digital Millennium Copyright Act,which

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Demographics refer to

Gross income refers to

How does technology affect customer value?

Define technology.How does it affect marketing?

Employees who report unethical or illegal actions of their employers are referred to as

MySpace.com is a social network that is targeted primarily to people under the age of 25 years old.In 2005,when MySpace was the leading social network,News Corp,owner of The Wall Street Journal and Fox News,bought the firm for $580 million.Since then,its membership has declined precipitously due to changing consumer preferences.As a result,News Corp.sold MySpace to a group of investors for a paltry $38 million in mid-2011.This is an example of how __________ forces impact the marketing environment.

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Small businesses employ __________ of all private sector employees.

Recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

In 1970,the typical U.S.household earned about $8,700.In 2010,the typical U.S.household earned about $49,445.If adjusted for inflation,the gross income of the typical U.S.household in 2010 relative to 1970 has __________.