Question 1

John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?

Accepted Answer

A)   laggards
B)   commercial sources
C)   public sources
D)   personal sources
E)   market mavensF) B) and D)
G) A) and B)

Question 2

Subcultures include racial groups alone.

Accepted Answer

A) True 
 B)False

Question 3

According to Freud, a person's buying decisions are primarily affected by ________.

Accepted Answer

A)   family influences
B)   societal expectations
C)   brand images
D)   cultural norms
E)   subconscious motivesF) A) and D)
G) C) and D)

Question 4

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

Accepted Answer

A)   alternative evaluation
B)   information search
C)   impulse buying
D)   consumer capitalism
E)   cognitive dissonanceF) A) and E)
G) C) and D)

Question 5

Which of the following statements is true regarding social classes in the United States?

Accepted Answer

A)   Social class is determined by income alone.
B)   Lines between social classes in the United States are fixed and rigid.
C)   Social classes show distinct product preferences in clothing and automobiles.
D)   Wealth is more critical than education level in measuring social class.
E)   People are relegated to a permanent social class in the United States.F) B) and C)
G) A) and D)

Question 6

Why might the Hispanic American market be a viable targeted group for a new marketer of products?

Accepted Answer

Hispanic Americans are a large...

Question 7

Why should marketers set up systems that encourage customers to complain about products?

Accepted Answer

Most customers never share the...

Question 8

Identify and describe the stages in the adoption process.

Accepted Answer

In the awareness stage, consumers become...

Question 9

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

Accepted Answer

A)   alternative evaluations
B)   the degree of buyer involvement
C)   a product's rate of adoption
D)   unexpected situational factors
E)   postpurchase behaviorsF) A) and B)
G) A) and C)

Question 10

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Accepted Answer

A)   experiential sources
B)   public sources
C)   personal sources
D)   commercial sources
E)   market mavensF) D) and E)
G) B) and E)

Question 11

Commercial sources of information typically legitimize and evaluate products for buyers.

Accepted Answer

A) True 
 B)False

Question 12

Explain the role of marketers in the information search step of the buyer decision process. Give an example of how the marketer might execute this role.

Accepted Answer

The role of marketers in the information...

Question 13

________ refers to the unique psychological characteristics that distinguish an individual or group.

Accepted Answer

A)   Groupthink
B)   Belief
C)   Perception
D)   Personality
E)   Self-awarenessF) A) and E)
G) A) and B)

Question 14

The starting point of understanding how consumers respond to various marketing efforts is called the stimuli-response model of buyer behavior.

Accepted Answer

A) True 
 B)False

Question 15

Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers.

Accepted Answer

In the United States, the wife tradition...

Question 16

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

Accepted Answer

A)   economic
B)   technological
C)   social
D)   political
E)   culturalF) A) and B)
G) A) and C)

Question 17

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Accepted Answer

In the need recognition stage, consumers...

Question 18

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

Accepted Answer

A)   awareness
B)   interest
C)   evaluation
D)   adoption
E)   trialF) B) and E)
G) B) and C)

Question 19

A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Accepted Answer

Small groups to which a person belongs h...

Question 20

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Accepted Answer

A) True 
 B)False

Exam 5: Consumer Markets and Consumer Buyer Behavior

Explain the role of marketers in the information search step of the buyer decision process. Give an example of how the marketer might execute this role.

Correct AnswerverifiedThe role of marketers in the information...View AnswerShow Answer

Commercial sources of information typically legitimize and evaluate products for buyers.

Correct AnswerverifiedShow Answer

Which of the following statements is true regarding social classes in the United States?

Correct AnswerverifiedShow Answer

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

Correct AnswerverifiedShow Answer

According to Freud, a person's buying decisions are primarily affected by ________.

Correct AnswerverifiedShow Answer

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

Correct AnswerverifiedShow Answer

Habitual buying behavior involves consumers searching extensively for information about brands and evaluating brand characteristics.

Correct AnswerverifiedShow Answer

Identify and describe the stages in the adoption process.

Correct AnswerverifiedIn the awareness stage, consumers become...View AnswerShow Answer

The starting point of understanding how consumers respond to various marketing efforts is called the stimuli-response model of buyer behavior.

Correct AnswerverifiedShow Answer

Explain the change in buying roles of husbands and wives due to an evolving consumer lifestyle in the United States. Additionally, describe the effect of this change on marketers.

Correct AnswerverifiedIn the United States, the wife tradition...View AnswerShow Answer

________ refers to the unique psychological characteristics that distinguish an individual or group.

Correct AnswerverifiedShow Answer

A consumer's behavior is influenced by social factors, such as the consumer's small groups, family, and social roles and status. Explain the differences among these social factors.

Correct AnswerverifiedSmall groups to which a person belongs h...View AnswerShow Answer

Why might the Hispanic American market be a viable targeted group for a new marketer of products?

Correct AnswerverifiedHispanic Americans are a large...View AnswerShow Answer

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Correct AnswerverifiedIn the need recognition stage, consumers...View AnswerShow Answer

Why should marketers set up systems that encourage customers to complain about products?

Correct AnswerverifiedMost customers never share the...View AnswerShow Answer

John has decided to buy a particular smartphone that his friend recommended. Which of the following sources of information has most likely influenced John's purchase decision?

Correct AnswerverifiedShow Answer

Marketers describe the way a consumer processes information to arrive at brand choices as ________.

Correct AnswerverifiedShow Answer

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

Correct AnswerverifiedShow Answer

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Correct AnswerverifiedShow Answer

Subcultures include racial groups alone.

Correct AnswerverifiedShow Answer

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The role of marketers in the information...
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In the awareness stage, consumers become...
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In the United States, the wife tradition...
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Small groups to which a person belongs h...
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Hispanic Americans are a large...
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Correct Answer
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In the need recognition stage, consumers...
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Most customers never share the...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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