Question 1

Choosing question structure is probably the most difficult task in developing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 2

The respondents' ability to remember an event is influenced by all of the following except________.

Accepted Answer

A)  the event itself
B)  the time elapsed since the event
C)  the presence or absence of events that would aid memory
D)  where you were when the event occurredE) A) and C)
F) All of the above

Question 3

________ is a type of information obtained in a questionnaire that includes name,address,and phone number.

Accepted Answer

A)  Qualifying information
B)  Identification information
C)  Basic information
D)  Classification informationE) B) and C)
F) All of the above

Question 4

"Are you in favor of a balanced budget?" is an example of a(n) ________.

Accepted Answer

A)  implicit assumption
B)  implicit alternative
C)  generalization
D)  All of the above are correct.E) None of the above
F) C) and D)

Question 5

A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

Accepted Answer

A)  leading question
B)  implicit alternative
C)  filter question
D)  structured questionE) B) and C)
F) All of the above

Question 6

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

Accepted Answer

A) True 
 B)False

Question 7

Which statement is not true about pretests?

Accepted Answer

A)  To the extent possible,a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey.
B)  A variety of interviewers should be used for pretests.
C)  The project director,the researcher who developed the questionnaire,and other key members of the research team should conduct some pretest interviews.
D)  It is a good practice to employ only experienced interviewers to conduct pretests.E) A) and B)
F) C) and D)

Question 8

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements are true concerning questionnaire design for international marketing research?

Accepted Answer

A)  The questionnaire may have to be suitable for administration by more than one method.
B)  It is desirable to have two or more simple questions rather than a single complex question.
C)  Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
D)  All of the above statements are true.E) A) and B)
F) All of the above

Question 10

When developing a questionnaire,to ensure that the information obtained fully addresses all components of the problem,the researcher should ________.

Accepted Answer

A)  review components of the problem and the approach
B)  prepare a set of dummy tables
C)  have a clear idea of the target population
D)  all of the aboveE) All of the above
F) B) and C)

Question 11

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Accepted Answer

If a neutral alternative is not included...

Question 12

Which of the following statements is not a disadvantage of unstructured questions?

Accepted Answer

A)  Unstructured questions are not suitable for self-administered questionnaires.
B)  Coding of responses is costly and time consuming.
C)  Unstructured questions have a much less biasing influence on response than structured questions.
D)  Implicitly,unstructured questions give extra weight to respondents who are more articulate.E) A) and D)
F) A) and C)

Question 13

Which of the following statements is not a disadvantage of structured questions?

Accepted Answer

A)  Coding and processing of data are much less costly and time consuming.
B)  Considerable effort is required to design effective multiple choice questions.
C)  Showing respondents the list of possible answers produces biased responses.
D)  It is difficult to obtain information on alternatives not listed.E) All of the above
F) C) and D)

Question 14

A well-designed questionnaire can motivate the respondents and increase the response rate.

Accepted Answer

A) True 
 B)False

Question 15

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A)  Leading questions
B)  Branching questions
C)  Opening questions
D)  Multiple choice questionsE) A) and B)
F) A) and C)

Question 16

"Describe your college experience" and "What is your occupation?" are ________ questions.

Accepted Answer

A)  dichotomous
B)  filter
C)  structured
D)  unstructuredE) B) and C)
F) A) and D)

Question 17

Which of the following practices should be avoided when reproducing the questionnaire?

Accepted Answer

A)  If the printed questionnaire runs to several pages,it should take the form of a booklet.
B)  Sideways formatting and splitting should be done to conserve space.
C)  Directions or instructions should be placed as close to the questions as possible.
D)  Surveys directed at different respondent groups can be reproduced on different colored paper.E) A) and D)
F) A) and C)

Question 18

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Accepted Answer

A) True 
 B)False

Question 19

To minimize discomfort,it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Accepted Answer

A) True 
 B)False

Question 20

Respondents may not be able to respond because they are unable to articulate a response,they may not be informed,or they may not remember.

Accepted Answer

A) True 
 B)False

Exam 10: Questionnaire and Form Design

When developing a questionnaire,to ensure that the information obtained fully addresses all components of the problem,the researcher should ________.

Correct AnswerverifiedShow Answer

Which of the following practices should be avoided when reproducing the questionnaire?

Correct AnswerverifiedShow Answer

Which statement is not true about pretests?

Correct AnswerverifiedShow Answer

"Are you in favor of a balanced budget?" is an example of a(n) ________.

Correct AnswerverifiedShow Answer

What criteria should the researcher use when deciding whether to use a neutral alternative with dichotomous questions?

Correct AnswerverifiedIf a neutral alternative is not included...View AnswerShow Answer

To minimize discomfort,it should be made clear at the beginning of the interview that respondents are not obligated to answer a question that makes them uncomfortable.

Correct AnswerverifiedShow Answer

A well-designed questionnaire can motivate the respondents and increase the response rate.

Correct AnswerverifiedShow Answer

For questionnaires to be used in surveys to be conducted in social media,the general principles and guidelines for questionnaire design remain the same as those for traditional media.

Correct AnswerverifiedShow Answer

A ________ is a question that gives the respondent a clue as to what answer is desired or leads the respondent to answer in a certain way.

Correct AnswerverifiedShow Answer

________ is a type of information obtained in a questionnaire that includes name,address,and phone number.

Correct AnswerverifiedShow Answer

Which of the following statements are true concerning questionnaire design for international marketing research?

Correct AnswerverifiedShow Answer

Which of the following statements is not a disadvantage of structured questions?

Correct AnswerverifiedShow Answer

________ are questions used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Correct AnswerverifiedShow Answer

Which of the following statements is not a disadvantage of unstructured questions?

Correct AnswerverifiedShow Answer

"Describe your college experience" and "What is your occupation?" are ________ questions.

Correct AnswerverifiedShow Answer

Respondents may not be able to respond because they are unable to articulate a response,they may not be informed,or they may not remember.

Correct AnswerverifiedShow Answer

The respondents' ability to remember an event is influenced by all of the following except________.

Correct AnswerverifiedShow Answer

Questions such as "What did you have for lunch a week ago?" are correct questions because consumers are very good at remembering quantities of products consumed.

Correct AnswerverifiedShow Answer

Choosing question structure is probably the most difficult task in developing a questionnaire.

Correct AnswerverifiedShow Answer

A "don't know" option does not appear to reduce uninformed responses without reducing the overall response rate or the response rate for questions about which the respondents have information.

Correct AnswerverifiedShow Answer

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If a neutral alternative is not included...
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