Question 1

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

Accepted Answer

A)   innovator
B)   surrogate consumer
C)   late mainstream
D)   early mainstream
E)   laggingF) A) and C)
G) B) and E)

Question 2

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.

Accepted Answer

A)   subliminal retention
B)   selective distortion
C)   cognitive dissonance
D)   selective attention
E)   cognitive inertiaF) C) and D)
G) B) and E)

Question 3

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Accepted Answer

A)   experiential sources
B)   public sources
C)   personal sources
D)   commercial sources
E)   market mavensF) All of the above
G) None of the above

Question 4

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances.

Accepted Answer

A)   Leading adopters
B)   Brand evangelists
C)   Surrogate consumers
D)   Market mavens
E)   InnovatorsF) A) and D)
G) B) and E) B

Question 5

Which of the following is NOT part of Maslow's hierarchy of needs?

Accepted Answer

A)   physiological needs
B)   safety needs
C)   spiritual needs
D)   esteem needs
E)   social needsF) A) and B)
G) D) and E)

Question 6

Explain why selective attention is not controllable by a marketer.

Accepted Answer

A marketer cannot guarantee that a consu...

Question 7

Personality is a person's pattern of living as expressed in his or her psychographics.

Accepted Answer

A) True 
 B)False

Question 8

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

Accepted Answer

A)   economic
B)   professional
C)   medical
D)   personal
E)   geneticF) A) and B)
G) B) and D)

Question 9

Commercial sources of information typically legitimize and evaluate products for buyers.

Accepted Answer

A) True 
 B)False

Question 10

A current trend in the United States involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients.

Accepted Answer

A)   self-concept
B)   subculture
C)   lifestyle
D)   personality
E)   life-cycleF) D) and E)
G) B) and D) C

Question 11

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

Accepted Answer

A)   alternative evaluations
B)   the degree of buyer involvement
C)   a product's rate of adoption
D)   unexpected situational factors
E)   postpurchase behaviorsF) D) and E)
G) B) and C)

Question 12

Viviana wants to be the first to own the new fashion style of shoes. Viviana is an early mainstream adopter.

Accepted Answer

A) True 
 B)False

Question 13

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Accepted Answer

In the need recognition stage, consumers...

Question 14

Which of the following statements is true regarding social classes in the United States?

Accepted Answer

A)   Social class is determined by income alone.
B)   Lines between social classes in the United States are fixed and rigid.
C)   Social classes show distinct product preferences in clothing and automobiles.
D)   Wealth is more critical than education level in measuring social class.
E)   People are relegated to a permanent social class in the United States.F) None of the above
G) D) and E)

Question 15

Explain how selective distortion is somewhat controllable by a marketer.

Accepted Answer

Selective distortion describes the tende...

Question 16

Which of the following best describes divisibility of an innovation that influences the rate of adoption?

Accepted Answer

A)   It is the degree to which the innovation is difficult to understand.
B)   It is the degree to which the results of using the innovation can be observed or described to others.
C)   It is the degree to which the innovation appears superior to existing products.
D)   It is the degree to which the innovation may be tried on a limited basis.
E)   It is the degree to which the innovation fits the values and experiences of potential consumers.F) All of the above
G) C) and E)

Question 17

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

Accepted Answer

A) True 
 B)False

Question 18

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Accepted Answer

A)   selective retention
B)   selective distortion
C)   cognitive dissonance
D)   selective attention
E)   cognitive biasF) A) and E)
G) C) and D)

Question 19

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

Accepted Answer

A)   what consumers buy
B)   how and how much they buy
C)   why they buy
D)   when they buy
E)   where they buyF) C) and D)
G) B) and E)

Question 20

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Accepted Answer

A)   Membership groups
B)   Aspirational groups
C)   Leading adopters
D)   Subcultures
E)   Reference groupsF) B) and D)
G) A) and B) B

Exam 5: Consumer Markets and Buyer Behavior

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

Correct Answer
verified

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.

Correct Answer
verified

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Correct Answer
verified

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances.

Correct Answer
verified
B

Which of the following is NOT part of Maslow's hierarchy of needs?

Correct Answer
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Explain why selective attention is not controllable by a marketer.

Correct Answer
verified
A marketer cannot guarantee that a consu...
View Answer

Personality is a person's pattern of living as expressed in his or her psychographics.

Correct Answer
verified

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

Correct Answer
verified

Commercial sources of information typically legitimize and evaluate products for buyers.

Correct Answer
verified

Correct Answer
verified
C

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

Correct Answer
verified

Viviana wants to be the first to own the new fashion style of shoes. Viviana is an early mainstream adopter.

Correct Answer
verified

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Correct Answer
verified
In the need recognition stage, consumers...
View Answer

Which of the following statements is true regarding social classes in the United States?

Correct Answer
verified

Explain how selective distortion is somewhat controllable by a marketer.

Correct Answer
verified
Selective distortion describes the tende...
View Answer

Which of the following best describes divisibility of an innovation that influences the rate of adoption?

Correct Answer
verified

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

Correct Answer
verified

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Correct Answer
verified

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

Correct Answer
verified

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Correct Answer
verified
B

Exam 5: Consumer Markets and Buyer Behavior

Cameron loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Cameron most likely belongs to the ________ adopter group.

Correct AnswerverifiedShow Answer

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.

Correct AnswerverifiedShow Answer

James has decided to buy a new vehicle. His brother John has recently purchased a new truck and recommends the same model to James. James finally decides to buy the same truck. Which of the following sources of information has most likely influenced James' purchase decision?

Correct AnswerverifiedShow Answer

________ are ambassadors who enthusiastically share their passion for a company's products with large circles of friends and acquaintances.

Correct AnswerverifiedB

Which of the following is NOT part of Maslow's hierarchy of needs?

Correct AnswerverifiedShow Answer

Explain why selective attention is not controllable by a marketer.

Correct AnswerverifiedA marketer cannot guarantee that a consu...View AnswerShow Answer

Personality is a person's pattern of living as expressed in his or her psychographics.

Correct AnswerverifiedShow Answer

Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.

Correct AnswerverifiedShow Answer

Commercial sources of information typically legitimize and evaluate products for buyers.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedC

Relative advantage, compatibility, complexity, divisibility, and communicability are all characteristics of ________.

Correct AnswerverifiedShow Answer

Viviana wants to be the first to own the new fashion style of shoes. Viviana is an early mainstream adopter.

Correct AnswerverifiedShow Answer

Listing them in the proper order, what are the stages in the buyer decision process? Describe each.

Correct AnswerverifiedIn the need recognition stage, consumers...View AnswerShow Answer

Which of the following statements is true regarding social classes in the United States?

Correct AnswerverifiedShow Answer

Explain how selective distortion is somewhat controllable by a marketer.

Correct AnswerverifiedSelective distortion describes the tende...View AnswerShow Answer

Which of the following best describes divisibility of an innovation that influences the rate of adoption?

Correct AnswerverifiedShow Answer

A brand personality is the specific mix of human traits that may be attributed to a particular brand.

Correct AnswerverifiedShow Answer

People tend to interpret new information in a way that will support what they already believe. This is called ________.

Correct AnswerverifiedShow Answer

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

Correct AnswerverifiedShow Answer

________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.

Correct AnswerverifiedB

Correct Answer
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B

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A marketer cannot guarantee that a consu...
View Answer

Correct Answer
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C

Correct Answer
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In the need recognition stage, consumers...
View Answer

Correct Answer
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Correct Answer
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Selective distortion describes the tende...
View Answer

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Correct Answer
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B