Question 1

Which statement regarding organizational culture is most accurate?

Accepted Answer

A)   Organizational culture exists only at the corporate level of an organization.
B)   Organizational culture involves communicating and connecting with all of the firm's stakeholders.
C)   Organizational culture is best used only at the functional level for the most effective results.
D)   Organizational culture cannot be learned or taught.
E)   Organizational culture is a statement of the organization's function in society.F) None of the above
G) D) and E)

Question 2

Figure 2-5
- Quadrant B in Figure 2-5 above represents the marketing strategy of

Accepted Answer

A)   market penetration.
B)   product penetration.
C)   market development.
D)   product development.
E)   diversification.F) B) and C)
G) A) and E)

Question 3

Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft. . Prior to September 2001, the company had 140 discarded airplanes and was growing at a net rate of about four planes monthly. After 9/11, airlines retired over 1,000 planes, and the actual number of planes stored at Evergreen differed significantly from its earlier prediction. Evergreen needed a new marketing plan; without one, the company would see a widening of the

Accepted Answer

A)   contribution margin.
B)   planning gap.
C)   marginal trend.
D)   break-even point.
E)   sales differential.F) B) and E)
G) A) and B)

Question 4

In its business portfolio analysis, an organization's strategic business units (SBUs)  often start as ________ and eventually become ________.

Accepted Answer

A)   dogs; question marks
B)   question marks; stars
C)   stars; question marks
D)   stars; dogs
E)   question marks; dogsF) C) and E)
G) C) and D)

Question 5

Recently, many organizations have added ________ to their mission statements.

Accepted Answer

A)   a business definition
B)   a social element to reflect an ideal that is morally right and worthwhile
C)   an economic element to promote profit maximization
D)   an expanded definition of stakeholders to include its competitors
E)   their level of pricing and product qualityF) All of the above
G) B) and D)

Question 6

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Accepted Answer

A)   CEO to CFO to product manager.
B)   CEO to CMO to product manager.
C)   Product manager to marketing research manager to sales manager to promotion manager.
D)   Industry manager to market manager to product manager.
E)   Product manager to CMO to sales manager.F) B) and E)
G) C) and D)

Question 7

All of the following are marketing actions that can be taken as a result of a SWOT analysis except which?

Accepted Answer

A)   exploit an opportunity
B)   enhance sales with action
C)   avoid a disaster-laden threat
D)   build on a strength
E)   correct a weaknessF) C) and D)
G) B) and E)

Question 8

________ can use a variety of organizational models to address social needs that inspire passion, including health care delivery, the cost of higher education, and agricultural efficiency.

Accepted Answer

A)   Corporate welfare
B)   A social entrepreneur
C)   Sustainable development
D)   Cause marketing
E)   Societal capitalismF) A) and B)
G) C) and D)

Question 9

When a firm recognizes the critical importance of its employees by attempting to provide good conditions and opportunities, it sets an employee ________ goal.

Accepted Answer

A)   satisfaction
B)   responsibility
C)   compensation
D)   core value
E)   welfareF) None of the above
G) B) and D)

Question 10

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Accepted Answer

A)   innovation
B)   quality
C)   service
D)   value
E)   warrantyF) A) and D)
G) A) and B)

Question 11

The terms ________ and mission statement are often used interchangeably.

Accepted Answer

A)   idea
B)   objective
C)   vision
D)   goal
E)   protocolF) A) and C)
G) C) and E)

Question 12

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Accepted Answer

Market segmentation involves aggregating...

Question 13

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Accepted Answer

A)   a profit
B)   a sales revenue
C)   a quality
D)   a market share
E)   an employee welfareF) A) and B)
G) D) and E)

Question 14

The key steps of planning, implementation, and evaluation are part of

Accepted Answer

A)   gap analysis.
B)   the strategic marketing process.
C)   situational analysis.
D)   synergy analysis.
E)   diversification analysis.F) A) and B)
G) None of the above

Question 15

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Accepted Answer

A)   profit
B)   market share
C)   sales
D)   customer satisfaction
E)   survivalF) A) and D)
G) A) and E)

Question 16

An industry refers to

Accepted Answer

A)   organizations that develop similar offerings.
B)   organizations that manufacture identical products to meet ISO 9000 specifications.
C)   companies that are active in the production of materials used in finished products.
D)   a group of people or firms united through strategic alliances.
E)   the economic activity concerned with the selling of finished products to wholesalers and retailers.F) A) and E)
G) D) and E)

Question 17

What is a cross-functional team and how is it used?

Accepted Answer

When developing marketing programs for n...

Question 18

The marketing strategy to sell current products to new markets is

Accepted Answer

A)   market penetration.
B)   market infiltration.
C)   market development.
D)   product development.
E)   diversification.F) B) and C)
G) C) and D)

Question 19

What are the four components of the implementation phase of the strategic marketing process?

Accepted Answer

The four components of the implementatio...

Question 20

St. Jude Medical makes cardiovascular medical devices, including the world's most widely used mechanical heart valve. Its products include tissue heart valves, pacemakers, and implantable cardiovascular defibrillators. St. Jude's innovation in cardiac devices helps it outperform rivals, and thus provides it with a

Accepted Answer

A)   competitive advantage.
B)   set of core values.
C)   core benefit proposition.
D)   marketing edge.
E)   viable mission.F) A) and B)
G) D) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

Correct Answer
verified

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct Answer
verified
Market segmentation involves aggregating...
View Answer

The marketing strategy to sell current products to new markets is

Correct Answer
verified

________ can use a variety of organizational models to address social needs that inspire passion, including health care delivery, the cost of higher education, and agricultural efficiency.

Correct Answer
verified

An industry refers to

Correct Answer
verified

The terms ________ and mission statement are often used interchangeably.

Correct Answer
verified

Recently, many organizations have added ________ to their mission statements.

Correct Answer
verified

All of the following are marketing actions that can be taken as a result of a SWOT analysis except which?

Correct Answer
verified

Figure 2-5 - Quadrant B in Figure 2-5 above represents the marketing strategy of

Correct Answer
verified

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Correct Answer
verified

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
verified

Which statement regarding organizational culture is most accurate?

Correct Answer
verified

Correct Answer
verified

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Correct Answer
verified

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Correct Answer
verified

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Correct Answer
verified

What are the four components of the implementation phase of the strategic marketing process?

Correct Answer
verified
The four components of the implementatio...
View Answer

The key steps of planning, implementation, and evaluation are part of

Correct Answer
verified

What is a cross-functional team and how is it used?

Correct Answer
verified
When developing marketing programs for n...
View Answer

When a firm recognizes the critical importance of its employees by attempting to provide good conditions and opportunities, it sets an employee ________ goal.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Correct AnswerverifiedShow Answer

A campus service organization annually raises money through the sale of T-shirts. How could it use market segmentation to increase sales of the shirts? Be sure to include a definition of market segmentation in your answer.

Correct AnswerverifiedMarket segmentation involves aggregating...View AnswerShow Answer

The marketing strategy to sell current products to new markets is

Correct AnswerverifiedShow Answer

________ can use a variety of organizational models to address social needs that inspire passion, including health care delivery, the cost of higher education, and agricultural efficiency.

Correct AnswerverifiedShow Answer

An industry refers to

Correct AnswerverifiedShow Answer

The terms ________ and mission statement are often used interchangeably.

Correct AnswerverifiedShow Answer

Recently, many organizations have added ________ to their mission statements.

Correct AnswerverifiedShow Answer

All of the following are marketing actions that can be taken as a result of a SWOT analysis except which?

Correct AnswerverifiedShow Answer

Figure 2-5 - Quadrant B in Figure 2-5 above represents the marketing strategy of

Correct AnswerverifiedShow Answer

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Correct AnswerverifiedShow Answer

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

Correct AnswerverifiedShow Answer

Which statement regarding organizational culture is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Correct AnswerverifiedShow Answer

Motorola, a pioneer firm in the mobile communications space, invented a program known as Six Sigma, which sets as a goal no more than one defect in one million parts manufactured. This is an example of ________ goal.

Correct AnswerverifiedShow Answer

In a typical manufacturing firm, the structure of its marketing department is typically organized from top to bottom in which of these ways?

Correct AnswerverifiedShow Answer

What are the four components of the implementation phase of the strategic marketing process?

Correct AnswerverifiedThe four components of the implementatio...View AnswerShow Answer

The key steps of planning, implementation, and evaluation are part of

Correct AnswerverifiedShow Answer

What is a cross-functional team and how is it used?

Correct AnswerverifiedWhen developing marketing programs for n...View AnswerShow Answer

When a firm recognizes the critical importance of its employees by attempting to provide good conditions and opportunities, it sets an employee ________ goal.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Market segmentation involves aggregating...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The four components of the implementatio...
View Answer

Correct Answer
verified

Correct Answer
verified
When developing marketing programs for n...
View Answer

Correct Answer
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