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Mixed-use hotel development indicates that


A) a hotel can be used for meetings and lodging
B) a hotel may also have residences
C) a hotel serves food
D) a hotel is near transportation

E) B) and D)
F) B) and C)

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List five factors involved in the growth of franchising.

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• Fresh look -- curb appeal Location -- ...

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List the six main types of hotels by price segment and give two examples of each. Outline a general profile of the typical customer for each segment.

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• In this question, the student needs to...

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Franchising hotels was begun in 1907 by


A) Howard Johnson company
B) Marriott
C) The Ritz Company
D Holiday Inn

D) All of the above
E) B) and C)

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City center, resort, airport and freeway are all examples of hotels being classified by


A) location
B) price
C) service
D) amenities

E) A) and D)
F) All of the above

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Purchasing the right to use a company's trademark and copyrighted materials is known as


A) a partnership
B) leasing
C) franchising
D) syndication

E) C) and D)
F) B) and D)

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An organization that rates and classifies hotels and awards them Diamonds is the


A) United States Automobile Club
B) Exxon Excellence Association
C) American Hotel & Motel Association
D) American Automobile Association

E) B) and C)
F) C) and D)

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All of the following are benefits of a city center hotel EXCEPT:


A) public transportation is available
B) variety of services and accommodations
C) typically have a signature restaurant
D) room prices are usually in the luxury segment

E) A) and B)
F) All of the above

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In this type of "ownership" investors do not pay corporate income tax, however they distribute the majority of net income to shareholders, and are publicly traded.


A) Franchises
B) Independent ownership
C) Partnerships
D) Real estate investment trusts

E) B) and C)
F) A) and C)

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Examples of hotel location include


A) city, resort, airport, freeway
B) luxury, all suites, economy, budget
C) full service, mid-scale, extended stay, limited service
D) spa, convention, casino, bed and breakfast

E) C) and D)
F) None of the above

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The Greenbrier, the Halekulani and the Ritz Carlton Kapalua are all examples of


A) boutique hotels
B) full-service hotels
C) convention hotels
D) resorts

E) A) and B)
F) A) and C)

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D

Franchising is


A) not widely used in the hospitality industry
B) used in the hospitality industry to rapidly expand business
C) a concept that allows a company to use other peoples money for growth rather than financing
D) B and C

E) C) and D)
F) B) and D)

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Hotels may be classified by


A) size
B) Location, price and service
C) type of recreational facilities
D) country

E) A) and D)
F) B) and C)

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B

Examples of hotel level of service classification include


A) city, resort, airport, freeway
B) luxury, all suites, economy, budget
C) full service, mid-scale, extended stay, limited service
D) spa, convention, casino, bed and breakfast

E) C) and D)
F) A) and D)

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The fastest growing segment of the travel industry is


A) resort hotels
B) city center hotels
C) cruise ships
D) vacation ownership

E) A) and C)
F) B) and D)

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Examples of hotel price classification include


A) city, resort, airport, freeway
B) luxury, all suites, economy, budget
C) full service, mid-scale, extended stay, limited service
D) spa, convention, casino, bed and breakfast

E) A) and C)
F) C) and D)

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Corporations that operate a hotel without capital outlay in exchange for a percentage of gross sales are known as


A) leasing companies
B) vacation brokers
C) management companies
D) franchisees

E) A) and B)
F) A) and C)

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In franchising the franchisee is granted rights to


A) full ownership of the building
B) full ownership of the land
C) change the name of the business
D) use trademarks, operating procedures and other business procedures

E) A) and C)
F) None of the above

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D

List and describe/provide examples of the five ways in which hotels are classified.

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• By location -- city center, resort, ai...

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Marriott builds a hotel for $34 million and sells it to a banking firm for $52 million. Marriott charges the banking firm 2-4 % of gross revenues to operate the hotel. This business transaction is known as


A) franchising
B) management contract
C) REIT
D Investment Partnership

D) A) and B)
E) A) and C)

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