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The primary growth and development strategy of hotels during the 1960's was


A) real estate investment trusts
B) management contracts
C) referral associations
D) franchising

E) A) and B)
F) A) and C)

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Marriott builds a hotel for $34 million and sells it to a banking firm for $52 million. Marriott charges the banking firm 2 -4 % of gross revenues to operate the hotel. This business transaction is known as


A) Investment Partnership
B) management contract
C) REIT
D) franchising

E) A) and B)
F) B) and D)

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Examples of hotel level of service classification include


A) full service, mid -scale, extended stay, limited service
B) spa, convention, casino, bed and breakfast
C) luxury, all suites, economy, budget
D) city, resort, airport, freeway

E) None of the above
F) A) and D)

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Airport hotels


A) are generally not full service
B) range from 200 -600 rooms with full service
C) are often smaller, budget hotels
D) face less competition than other types of hotels

E) A) and D)
F) A) and B)

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List five factors involved in the growth of franchising.

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Fresh look -curb appeal Location -near h...

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In this type of "ownership" investors do not pay corporate income tax, however they distribute the majority of net income to shareholders, and are publicly traded.


A) Partnerships
B) Real estate investment trusts
C) Franchises
D) Independent ownership

E) A) and D)
F) C) and D)

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B

Hotels may be classified by


A) Location, price and service
B) country
C) type of recreational facilities
D) size

E) A) and B)
F) B) and C)

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Mixed use hotel development indicates that a hotel


A) serves food
B) is near transportation
C) may also have residences
D) can be used for meetings and lodging

E) A) and D)
F) B) and D)

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C

Corporations that operate a hotel without capital outlay in exchange for a percentage of gross sales are known as


A) vacation brokers
B) management companies
C) leasing companies
D) franchisees

E) B) and C)
F) A) and C)

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Hotel companies are increasingly opting for ________ because considerably less capital is tied up in managing as compared to ownership.


A) franchising
B) referral companies
C) management companies
D) real estate investment trusts

E) A) and B)
F) None of the above

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The lack of operational power, high fees, low percentage of reservations from the central reservation system are all ________ of franchising.


A) trends
B) drawbacks
C) benefits
D) bonuses

E) A) and B)
F) B) and C)

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The fastest growing segment of the travel industry is


A) resort hotels
B) vacation ownership
C) city center hotels
D) cruise ships

E) None of the above
F) A) and C)

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Examples of hotel price classification include


A) spa, convention, casino, bed and breakfast
B) city, resort, airport, freeway
C) luxury, all suites, economy, budget
D) full service, mid -scale, extended stay, limited service

E) C) and D)
F) A) and B)

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The benefits of franchising include all of the following EXCEPT:


A) high fee percentages charged by credit card companies
B) participating in the volume purchasing discounts
C) national advertising
D) set of plans and specifications for building

E) A) and B)
F) A) and C)

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A

Discuss marketability of the sustainable hotel industry. Discuss costs versus a standard hotel, guest demographic, and the positive or negative impact in the local community.

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The student may discuss the cost of buil...

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As the hotel industry matures, corporations are either acquiring or merging with each other. This is


A) capacity control
B) consolidation
C) safety and security
D) diversification

E) C) and D)
F) All of the above

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Of the ten hotel classifications, select five and give a general description of the types of hotels in each segment. Be sure to include price, location, and degree of service and target market.

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The text lists the classifications of ho...

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Hotels that are typically furnished, have a well -stocked kitchen, and cater to guests staying for longer periods of time are


A) full service hotels
B) convention hotels
C) extended -stay hotels
D) boutique hotels

E) B) and C)
F) A) and D)

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You own a three star hotel in an upscale area of town and find it necessary to upgrade to four -star to be competitive in your market. List and describe how you intend to accomplish the upgrade.

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By Student answers should reflect the va...

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Examples of hotel location include


A) luxury, all suites, economy, budget
B) full service, mid -scale, extended stay, limited service
C) city, resort, airport, freeway
D) spa, convention, casino, bed and breakfast

E) None of the above
F) All of the above

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