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Hypersocial organizations leverage the power of _____.


A) online advertising
B) bricks-and-mortar retailing
C) online communities
D) search engines

E) A) and B)
F) B) and D)

Correct Answer

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Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.


A) consumer-to-consumer
B) consumer-to-business
C) business-to-business
D) business-to-consumer

E) All of the above
F) A) and B)

Correct Answer

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In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.


A) e-ticketing
B) e-procurement
C) the third-party exchange
D) the trading partner agreement

E) B) and D)
F) All of the above

Correct Answer

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Voice-based e-commerce relies on text-to-speech technologies.

A) True
B) False

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Group buying platforms constitute one category of mobile marketing.

A) True
B) False

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_____ is a method for advertisers to pay for cost per view or cost per click, which is typically one-tenth of a cent.


A) Smart payment
B) Micropayment
C) E-cash
D) E-check

E) None of the above
F) B) and D)

Correct Answer

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In the context of trading partner agreements, identify a true statement about electronic business Extensible Markup Language (ebXML) .


A) It makes searches more efficient.
B) It increases traffic on the Internet.
C) It increases delays during peak usage hours.
D) It enables customers to submit hard copies of documents.

E) C) and D)
F) A) and B)

Correct Answer

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A similarity between e-commerce and traditional commerce is that both:


A) use the same mode of service to cater to consumers.
B) require a physical store to sell consumer goods.
C) use magazines to provide product information.
D) concentrate on selling products to generate profit.

E) A) and C)
F) All of the above

Correct Answer

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