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Describe the diverse ways public broadcasting receives funding.

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Public broadcasting receives funding fro...

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Currently, the most significant role of PBS is as program distributor.

A) True
B) False

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The FCC first reserved channels for noncommercial stations


A) in 1925, immediately after broadcasting became popular.
B) in 1932, to help out during the depression.
C) in 1941, with the development of FM radio.
D) in 1952, as a part of the Sixth Report and Order.
E) in 1967, after passage of the Public Broadcasting Act.

F) B) and C)
G) B) and D)

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Which radio facilities are currently reserved to meet educational needs?


A) Ten channels at the high end of the AM band.
B) Twenty channels at the high end of the AM band.
C) Five channels at the low end of the FM band.
D) Twenty channels at the low end of the FM band.
E) Ten channels at the high end of the AM band and twenty channels at the low end of the FM band.

F) B) and E)
G) All of the above

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Almost __________ of PBS programs had at least some overseas connection.


A) 10 percent
B) 20 percent
C) 30 percent
D) 40 percent
E) 50 percent

F) B) and E)
G) A) and D)

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What statement characterizes audiences for public television?


A) Audiences are generally lower in economic and educational status than the audiences for commercial television.
B) Audiences are generally smaller, but better educated and more upscale, than audiences for commercial television.
C) Audiences for both public television and commercial television are the same in economic status.
D) Audiences tuning into public television programs are usually large.
E) Audiences for public television are usually the same in educational levels as those for commercial TV.

F) B) and E)
G) A) and C)

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Most program distribution for NPR and PBS is accomplished by


A) coaxial cables only.
B) microwave relays only.
C) satellites.
D) audio and video tapes.
E) coaxial cable and microwave relays.

F) A) and E)
G) D) and E)

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Beginning in 1981, __________ supervised a 15-month experiment with commercials as a means of support for public broadcasting.


A) PBS
B) TCAF
C) Educational Television Facilities Act
D) JCET
E) Congress

F) A) and B)
G) B) and D)

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B

Beginning in 1981, PBS offered this cooperative effort with local stations to provide college-credit courses for viewers at home.


A) AIT
B) GPN
C) ITV
D) ALS
E) NOVA

F) D) and E)
G) C) and D)

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Public school systems operate the largest percentage of public television stations.

A) True
B) False

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Public television's presentation of documentaries associated with "companion books" began with its carriage of


A) The Civil War.
B) Vietnam: A Television History.
C) The American Experience.
D) Civilization.
E) The Kennedys.

F) A) and B)
G) A) and C)

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Describe audience characteristics for noncommercial television stations.

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Noncommercial television stations typically cater to a more niche audience compared to commercial stations. Their audience characteristics often include individuals who are interested in educational, cultural, and public affairs programming. This audience may be more intellectually curious and socially conscious, seeking out content that is thought-provoking and informative. Noncommercial television stations also tend to attract viewers who are interested in independent and alternative media, as well as those who are looking for programming that is free from commercial influence and advertising. Additionally, the audience for noncommercial television stations may include individuals who are more inclined towards supporting public media and non-profit organizations. Overall, the audience for noncommercial television stations is often characterized by their interest in diverse and non-mainstream content, as well as their support for public service broadcasting.

What traditional defenses are marshaled in noncommercial television's favor? How do critics of noncommercial television counter these claims?

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Traditional defenses marshaled in noncom...

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What is the largest single source of funding for public broadcasting?


A) Federal tax funds
B) Grants from foundations
C) Membership
D) Corporate donations
E) Commercial underwriting

F) A) and B)
G) None of the above

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Financial support for noncommercial broadcasting has always


A) been a problem.
B) come willingly from Congress.
C) come completely from corporations in search of a tax write-off.
D) come from taxation of use of the airwaves by commercial stations.
E) come from renting station facilities to commercial enterprises.

F) C) and D)
G) A) and E)

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What cable service provides more than 500 hours of commercial-free programming per month to junior and senior high schools?


A) CTW
B) Nickelodeon
C) Cable in the Classroom
D) Discovery Channel
E) Annenberg/CPB Project

F) All of the above
G) C) and D)

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What program sources are available to noncommercial television stations?

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Noncommercial television stations, often...

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Most programs on public television stations come from production-oriented PBS stations.

A) True
B) False

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Enhanced underwriting, or "almost commercials," have been


A) fully accepted by all involved with public broadcasting.
B) accepted by some and criticized by others.
C) banned totally by the FCC.
D) banned only for children's programming.
E) shown to provide no measurable increase in financial support.

F) A) and D)
G) A) and B)

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B

The majority of noncommercial radio licensees


A) are classified as CPB-supported stations.
B) receive funding from NPR.
C) operate at least 12-18 hours per day.
D) were once CPB-qualified stations.
E) are not NPR members.

F) A) and E)
G) C) and D)

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