Question 1

Which type of research may complement or replace qualitative research?

Accepted Answer

A)   descriptive research
B)   ethnographic research
C)   scanner-based research
D)   exploratory researchE) A) and B)
F) All of the above

Question 2

Which of the following is not a general research role?

Accepted Answer

A)   predictive
B)   analytical
C)   descriptive
D)   diagnosticE) A) and C)
F) B) and D)

Question 3

Marketing managers use marketing research for all of the following EXCEPT ______.

Accepted Answer

A)   assess the ineffectiveness of marketing activities
B)   identify trends
C)   reduce risk and uncertainty
D)   inform marketing mix decisionsE) A) and B)
F) A) and D)

Question 4

A survey report should include which of the following?

Accepted Answer

A)   the research technique
B)   the vision statement of the survey
C)   a definition of study variables
D)   the target population's gender and agesE) C) and D)
F) All of the above A

Question 5

Which one of the following is not a neuromarketing research technique?

Accepted Answer

A)   functional magnetic resonance imaging
B)   electroencephalography
C)   electromagnetic positron scanning
D)   steady state topographyE) A) and D)
F) C) and D)

Question 6

Marketing decision support system modelling software can answer questions related to all of the following EXCEPT ______.

Accepted Answer

A)   budget optimization
B)   sales promotion optimization
C)   process optimization
D)   price optimizationE) A) and D)
F) B) and C) C

Question 7

Analyzing and synthesizing the meaning of patterns and relationships is a key function of ______.

Accepted Answer

A)   wisdom
B)   knowledge
C)   information
D)   dataE) A) and B)
F) B) and C)

Question 8

Making sure the method of data gathering leads to consistent results is referred to as ______.

Accepted Answer

A)   accuracy
B)   trustworthiness
C)   credibility
D)   reliabilityE) A) and D)
F) A) and C) D

Question 9

Which of the following is not a basic stage of the focus group process?

Accepted Answer

A)   conducting
B)   projecting
C)   planning
D)   analyzingE) B) and D)
F) C) and D)

Question 10

All of the following can be guided by information from an organization's marketing information system EXCEPT ______.

Accepted Answer

A)   segmentation
B)   targeting
C)   positioning
D)   marketing mix operational decisionsE) None of the above
F) A) and D)

Question 11

Projective research techniques can be categorized into all of the following types EXCEPT ______.

Accepted Answer

A)   completion
B)   elicit ordering
C)   expressive
D)   constructionE) B) and D)
F) A) and D)

Question 12

Marketing research includes which two types of research?

Accepted Answer

A)   demographic and geographic research
B)   economic and behavioural research
C)   social and opinion research
D)   psychographic and values researchE) All of the above
F) A) and D)

Question 13

Which of the following is a marketing information systems source of information?

Accepted Answer

A)   market research
B)   market knowledge
C)   market data
D)   market intellectE) C) and D)
F) A) and B)

Exam 4: Marketing Research and Analysis

Which type of research may complement or replace qualitative research?

Correct Answer
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Which of the following is not a general research role?

Correct Answer
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Marketing managers use marketing research for all of the following EXCEPT ______.

Correct Answer
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A survey report should include which of the following?

Correct Answer
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A

Which one of the following is not a neuromarketing research technique?

Correct Answer
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Marketing decision support system modelling software can answer questions related to all of the following EXCEPT ______.

Correct Answer
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C

Analyzing and synthesizing the meaning of patterns and relationships is a key function of ______.

Correct Answer
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Making sure the method of data gathering leads to consistent results is referred to as ______.

Correct Answer
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D

Which of the following is not a basic stage of the focus group process?

Correct Answer
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All of the following can be guided by information from an organization's marketing information system EXCEPT ______.

Correct Answer
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Projective research techniques can be categorized into all of the following types EXCEPT ______.

Correct Answer
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Marketing research includes which two types of research?

Correct Answer
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Which of the following is a marketing information systems source of information?

Correct Answer
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Exam 4: Marketing Research and Analysis

Which type of research may complement or replace qualitative research?

Correct AnswerverifiedShow Answer

Which of the following is not a general research role?

Correct AnswerverifiedShow Answer

Marketing managers use marketing research for all of the following EXCEPT ______.

Correct AnswerverifiedShow Answer

A survey report should include which of the following?

Correct AnswerverifiedA

Which one of the following is not a neuromarketing research technique?

Correct AnswerverifiedShow Answer

Marketing decision support system modelling software can answer questions related to all of the following EXCEPT ______.

Correct AnswerverifiedC

Analyzing and synthesizing the meaning of patterns and relationships is a key function of ______.

Correct AnswerverifiedShow Answer

Making sure the method of data gathering leads to consistent results is referred to as ______.

Correct AnswerverifiedD

Which of the following is not a basic stage of the focus group process?

Correct AnswerverifiedShow Answer

All of the following can be guided by information from an organization's marketing information system EXCEPT ______.

Correct AnswerverifiedShow Answer

Projective research techniques can be categorized into all of the following types EXCEPT ______.

Correct AnswerverifiedShow Answer

Marketing research includes which two types of research?

Correct AnswerverifiedShow Answer

Which of the following is a marketing information systems source of information?

Correct AnswerverifiedShow Answer

Correct Answer
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A

Correct Answer
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C

Correct Answer
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D

Correct Answer
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Correct Answer
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