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The Stanford Prison Experiment was originally planned for two weeks. How long did it last?


A) Two days
B) Four days
C) Six days
D) The full two weeks

E) None of the above
F) B) and D)

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Anderson was told he would never pass calculus. As a result, he worked harder than ever and passed with a B. Anderson's response to being told he wouldn't do well is also known as


A) predicted response.
B) resistance.
C) overacting.
D) psychological reactance.

E) C) and D)
F) A) and D)

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One principle of social proof, _____, suggests that once we know others in the neighborhood or at the store are engaged in a behavior, we are more likely to do it, too.


A) consistency
B) behaviorism
C) complacency
D) consensus

E) C) and D)
F) B) and C)

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Stacy noticed that all the other girls were wearing dresses to school, and although she preferred to wear pants, she also began wearing dresses. This is an example of


A) uniformity.
B) homogeny.
C) standardization.
D) conformity.

E) All of the above
F) B) and C)

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D

The principle of social proof involves


A) having others prove why their behavior is more appropriate in a given situation.
B) going along with a belief or behavior because it looks like many others are doing the same thing.
C) a mathematical formula for estimating how many others would behave similarly if in your situation.
D) refusing to do something because others have already done it.

E) B) and C)
F) A) and D)

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Who were the subjects in Milgram's original 1974 study on obedience?


A) College students at Yale
B) Nursing students recruited from a local hospital
C) German immigrants to the United States
D) Male volunteers responding to a local newspaper advertisement

E) All of the above
F) A) and B)

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Everyone told Zach the first exam for Dr. Desmond would be tough, but he chose to ignore their advice and didn't study as much as he should have. In this case, it was unfortunate that he was not persuaded by ______ social influence.


A) informational
B) acceptance
C) approval
D) cultural

E) B) and D)
F) All of the above

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According to the text, people in _________________ have a knee-jerk negative reaction to the idea of conformity.


A) Germany
B) the United States
C) Sweden
D) Scotland

E) B) and C)
F) C) and D)

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In replications of Milgram's (1974) study, one of the factors that influenced obedience was the proximity of the experimenter. When the experimenter gave instructions by phone, participant obedience


A) stayed the same.
B) increased by 21 percent.
C) decreased from 63 percent to 21 percent.
D) dropped to 0.

E) A) and B)
F) A) and C)

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Publicly announcing your intentions to change a behavior before you start utilizes the principle of _________ in a positive way.


A) approval
B) commitment
C) scarcity
D) liking

E) All of the above
F) B) and D)

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The principle of authority is most effective in __________________ cultures.


A) high uncertainty avoidance
B) high power distance
C) low uncertainty avoidance
D) low power distance

E) A) and D)
F) A) and C)

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B

Wanting something more when the availability appears to be limited is also known as the principle of


A) commitment.
B) reciprocity.
C) similarity.
D) scarcity.

E) A) and B)
F) None of the above

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Parker wasn't sure what the best strategy for studying for his upcoming exam would be, so he asked another student who had taken the class. Since she had used the online quizzes and found them helpful, he chose to use them, too. This is an example of _______ social influence.


A) informational
B) acceptance
C) approval
D) normative

E) B) and C)
F) A) and D)

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Although Gerry doesn't like the taste of alcoholic beverages, she drinks a beer to "fit in" with the other kids at a party. Her behavior is an example of ________ social influence.


A) normative
B) informational
C) reciprocal
D) responsive

E) B) and C)
F) A) and D)

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Like many times before, Suzanne watched her friend Stan's house while he was away on business. In return, he shoveled her walk after it snowed. These behaviors illustrate the norm of


A) reciprocity.
B) liking.
C) authority.
D) scarcity.

E) A) and B)
F) A) and C)

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Elisabeth attended a concert with her dad and proceeded to stand on the chair and scream for the band. Although her father tried to get her down twice, Elisabeth refused. A security guard asked her once, and she complied, behaving for the rest of the concert. Which principle of compliance was at work here?


A) Commitment
B) Authority
C) Reciprocity
D) Liking

E) A) and B)
F) A) and C)

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B

Culture influences conformity in that collectivistic cultures value ____________ and, therefore, value conformity.


A) information
B) idealization
C) independence
D) group harmony

E) B) and C)
F) A) and D)

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Because they were not allowed to use physical punishment to control the prisoners in the Stanford Prison Experiment, the guards began to rely on


A) positive reinforcement.
B) negative reinforcement.
C) humiliation and degradation.
D) a 12-step program.

E) A) and D)
F) B) and D)

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____________ in the situation leads to increased conformity.


A) Confidence
B) Knowledge
C) Ambiguity
D) Experience

E) All of the above
F) C) and D)

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In Milgram's (1974) study on obedience, when the learner missed a word on the list, the teacher responded by


A) rereading the word.
B) administering a shock.
C) asking for the word again.
D) saying harsh words.

E) None of the above
F) A) and B)

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