Question 1

Which of the following best illustrates the sales revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.E) All of the above
F) None of the above

Question 2

Transaction brokers:

Accepted Answer

A)  generate revenue from advertising or from directing buyers to sellers.
B)  save users money and time by processing online sales transactions.
C)  provide a digital environment where buyers and sellers can establish prices for products.
D)  sell physical products directly to consumers or individual businesses.E) None of the above
F) C) and D)

Question 3

Goods that are involved in the actual production process are referred to as:

Accepted Answer

A)  raw materials.
B)  direct goods.
C)  purchasing goods.
D)  indirect goods.E) None of the above
F) B) and D)

Question 4

Which of the following is not a recent development in e-commerce?

Accepted Answer

A)  Wireless Internet connections grow rapidly.
B)  Social networking sites become a new platform for e-commerce.
C)  The music recording industry is disrupted as music creation and distribution become decentralized.
D)  Online entertainment business models surge.E) B) and D)
F) A) and D)

Question 5

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A)  The wisdom of crowds
B)  Outsourcing
C)  Crowdsourcing
D)  Social graphingE) A) and C)
F) None of the above

Question 6

An example of the service provider business model is Flickr,a photo management and sharing Web site.

Accepted Answer

A) True 
 B)False

Question 7

Describe the overall process and main decisions involved in planning a new e-commerce site.

Accepted Answer

There are two main challenges to buildin...

Question 8

An extranet that links a large firm to its suppliers and other key business partners is called a(n) :

Accepted Answer

A)  e-hub.
B)  marketspace.
C)  exchange.
D)  private industrial network.E) B) and D)
F) All of the above

Question 9

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 10

Digital goods are goods that are:

Accepted Answer

A)  produced digitally.
B)  sold over digital networks.
C)  delivered digitally.
D)  used with digital equipment.E) A) and B)
F) A) and C)

Question 11

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False

Question 12

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 13

Selling products and services directly to individual consumers via the Internet best describes:

Accepted Answer

A)  B2B e-commerce.
B)  C2C e-commerce.
C)  M-commerce.
D)  B2C e-commerce.E) All of the above
F) B) and D)

Question 14

In general,for digital goods,the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 15

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Accepted Answer

A)  long-tail
B)  behavioral
C)  crowdsource
D)  predictionE) A) and B)
F) A) and C)

Question 16

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 17

Based on your reading of the chapter,e-commerce is:

Accepted Answer

A)  still in a revolutionary phase.
B)  widely accepted by consumers,although technology is still quickly changing.
C)  not yet fully accepted by consumers,although much of its driving technology is firmly in place.
D)  well entrenched as a form of modern commerce.E) A) and B)
F) B) and C)

Question 18

Net marketplaces:

Accepted Answer

A)  focus on continuous business process coordination between companies for supply chain management.
B)  are industry owned or operate as independent intermediaries between buyers and sellers.
C)  are geared towards short-term spot purchasing.
D)  are more relationship oriented than private industrial networks.E) B) and C)
F) A) and B)

Question 19

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n) :

Accepted Answer

A)  exchange.
B)  vertical market.
C)  private exchange.
D)  e-hub.E) B) and C)
F) A) and D)

Question 20

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A)  eBay receives a small fee from a seller if a seller is successful in selling an item.
B)  Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase.
C)  Flickr provides basic services for free,but charges a premium for advanced services.
D)  Apple accepts micropayments for single music track downloads.E) A) and B)
F) B) and C)

Exam 9: E-Commerce: Digital Markets,digital Goods

Based on your reading of the chapter,e-commerce is:

Correct AnswerverifiedShow Answer

Which of the following best illustrates the transaction fee revenue model?

Correct AnswerverifiedShow Answer

In general,for digital goods,the marginal cost of producing another unit is about zero.

Correct AnswerverifiedShow Answer

________ describes the concept that a large group of people is better at making good decisions than a single person.

Correct AnswerverifiedShow Answer

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Correct AnswerverifiedShow Answer

The Internet enables ________ marketing,by leveraging the fact that there is always some demand,however small,for a product.

Correct AnswerverifiedShow Answer

Which of the following is not a recent development in e-commerce?

Correct AnswerverifiedShow Answer

Describe the overall process and main decisions involved in planning a new e-commerce site.

Correct AnswerverifiedThere are two main challenges to buildin...View AnswerShow Answer

Which of the following best illustrates the sales revenue model?

Correct AnswerverifiedShow Answer

Switching costs are the merchants' costs of changing prices.

Correct AnswerverifiedShow Answer

Transaction brokers:

Correct AnswerverifiedShow Answer

Digital goods are goods that are:

Correct AnswerverifiedShow Answer

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n) :

Correct AnswerverifiedShow Answer

Goods that are involved in the actual production process are referred to as:

Correct AnswerverifiedShow Answer

Net marketplaces:

Correct AnswerverifiedShow Answer

An extranet that links a large firm to its suppliers and other key business partners is called a(n) :

Correct AnswerverifiedShow Answer

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Correct AnswerverifiedShow Answer

Indirect goods are not involved firsthand in the production process.

Correct AnswerverifiedShow Answer

An example of the service provider business model is Flickr,a photo management and sharing Web site.

Correct AnswerverifiedShow Answer

Selling products and services directly to individual consumers via the Internet best describes:

Correct AnswerverifiedShow Answer

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There are two main challenges to buildin...
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