Question 1

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

Accepted Answer

A)   literacy levels
B)   government laws
C)   cultural differences
D)   advertising taxation
E)   standard of livingF) A) and C)
G) C) and D)

Question 2

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

Accepted Answer

A) True 
 B)False

Question 3

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

Accepted Answer

A)   feedback
B)   receiver
C)   message channel selection
D)   encoding
E)   identifying the message sourceF) D) and E)
G) B) and C)

Question 4

According to the text, which of the following creates a problem in the communications process at the encoding step?

Accepted Answer

A)   Problems of literacy
B)   Amount of budget
C)   Seasonality of the product
D)   Government regulations
E)   Market segmentationF) B) and E)
G) C) and D)

Question 5

'Asahi' is the largest newspaper of ____.

Accepted Answer

A)   Germany
B)   Spain
C)   Japan
D)   Mexico
E)   ChinaF) B) and D)
G) A) and D)

Question 6

All of the following statements are true regarding legal constraints on advertising EXCEPT:

Accepted Answer

A)   in Germany, it is illegal to use any comparative terminology.
B)   Chinese government has banned pigs in advertising.
C)   in Kuwait, advertising is not allowed on the government-controlled TV network.
D)   the European Union limits product placement in foreign programming but not EU-produced material.
E)   Russian law forbids subliminal advertising.F) A) and B)
G) A) and E)

Question 7

List the seven steps in creating an international advertising campaign.

Accepted Answer

The seven steps to be followed while cre...

Question 8

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Accepted Answer

A)   global media
B)   local media
C)   popular media
D)   social media
E)   widespread mediaF) A) and B)
G) A) and E)

Question 9

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

Accepted Answer

A)   Public relations
B)   Direct selling
C)   Trade shows
D)   Personal selling
E)   Sales promotionF) A) and D)
G) B) and D)

Question 10

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Accepted Answer

A)   Selecting a message source
B)   Encoding
C)   Selecting a message channel
D)   Decoding
E)   NoiseF) D) and E)
G) C) and D)

Question 11

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Accepted Answer

A)   consumers in most of the countries rarely read magazines.
B)   few magazines have a large circulation and provide reliable circulation data.
C)   in most international markets, consumers read American magazines.
D)   international magazines are generally incompatible with company values.
E)   advertising in magazines is costly as compared to any other medium of advertisement.F) A) and B)
G) All of the above

Question 12

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Accepted Answer

A)   feedback.
B)   decoding.
C)   message channel selection.
D)   encoding.
E)   message selection.F) A) and E)
G) A) and D)

Question 13

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

Accepted Answer

A) True 
 B)False

Question 14

_____ is an innovation that will make regional advertising in diverse cultures easier than it presently is when using cable or satellite television. It allows ESPN, which offers this service, to fill visual real estate-blank walls, streets, stadium sidings-with computer-generated visuals that look like they belong in the scene.

Accepted Answer

A)   Princeton Video Imaging
B)   Texas Digital Imaging
C)   Massachusetts Video Imaging
D)   Texas Visual Imaging
E)   Princeton Digital ImagingF) All of the above
G) B) and C)

Question 15

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

Accepted Answer

A)   International
B)   Integrated marketing
C)   Public
D)   Management
E)   GrapevineF) A) and C)
G) A) and B)

Question 16

For most companies, which of the following are the major components in the marketing communications mix?

Accepted Answer

A)   Public relations and advertising
B)   Direct selling and trade shows
C)   Advertising and personal selling
D)   Public relations and sales promotions
E)   Direct selling and sales promotionsF) All of the above
G) B) and D)

Question 17

A market offering is a bundle of satisfactions that the buyer receives.

Accepted Answer

A) True 
 B)False

Question 18

Describe the essential elements of a communication process.

Accepted Answer

The essential elements of a communicatio...

Question 19

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

Accepted Answer

A)   identifying the various possible feedbacks to the message.
B)   encoding the message.
C)   choosing the appropriate channel for the message.
D)   decoding the message.
E)   minimizing noise in the communication channel.F) B) and E)
G) None of the above

Question 20

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

Accepted Answer

A) True 
 B)False

Exam 16: Integrated Marketing Communications and International Advertising

For most companies, which of the following are the major components in the marketing communications mix?

Correct Answer
verified

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

Correct Answer
verified

'Asahi' is the largest newspaper of ____.

Correct Answer
verified

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

Correct Answer
verified

List the seven steps in creating an international advertising campaign.

Correct Answer
verified
The seven steps to be followed while cre...
View Answer

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Correct Answer
verified

All of the following statements are true regarding legal constraints on advertising EXCEPT:

Correct Answer
verified

According to the text, which of the following creates a problem in the communications process at the encoding step?

Correct Answer
verified

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

Correct Answer
verified

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Correct Answer
verified

A market offering is a bundle of satisfactions that the buyer receives.

Correct Answer
verified

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

Correct Answer
verified

Describe the essential elements of a communication process.

Correct Answer
verified
The essential elements of a communicatio...
View Answer

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

Correct Answer
verified

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

Correct Answer
verified

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

Correct Answer
verified

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

Correct Answer
verified

Correct Answer
verified

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Correct Answer
verified

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Correct Answer
verified

Exam 16: Integrated Marketing Communications and International Advertising

For most companies, which of the following are the major components in the marketing communications mix?

Correct AnswerverifiedShow Answer

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

Correct AnswerverifiedShow Answer

'Asahi' is the largest newspaper of ____.

Correct AnswerverifiedShow Answer

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

Correct AnswerverifiedShow Answer

List the seven steps in creating an international advertising campaign.

Correct AnswerverifiedThe seven steps to be followed while cre...View AnswerShow Answer

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Correct AnswerverifiedShow Answer

All of the following statements are true regarding legal constraints on advertising EXCEPT:

Correct AnswerverifiedShow Answer

According to the text, which of the following creates a problem in the communications process at the encoding step?

Correct AnswerverifiedShow Answer

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

Correct AnswerverifiedShow Answer

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Correct AnswerverifiedShow Answer

A market offering is a bundle of satisfactions that the buyer receives.

Correct AnswerverifiedShow Answer

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

Correct AnswerverifiedShow Answer

Describe the essential elements of a communication process.

Correct AnswerverifiedThe essential elements of a communicatio...View AnswerShow Answer

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

Correct AnswerverifiedShow Answer

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

Correct AnswerverifiedShow Answer

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

Correct AnswerverifiedShow Answer

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Correct AnswerverifiedShow Answer

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The seven steps to be followed while cre...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The essential elements of a communicatio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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