Question 1

Which of the following is a method of data collection that is used in surveys?

Accepted Answer

A)  telephone
B)  mail
C)  the Internet
D)  all of the aboveE) A) and D)
F) B) and D)

Question 2

A directed search of published works,including periodicals and books,that discusses theory and presents empirical results that are relevant to the topic at hand is called a literature review.

Accepted Answer

A) True 
 B)False

Question 3

Juan has noticed that when the temperature rises,sales at his retail clothing store also rise.This is an example of:

Accepted Answer

A)  concomitant variation
B)  nonspurious variation
C)  diagnostic variation
D)  absolute variationE) A) and D)
F) C) and D)

Question 4

A research design that is intended to describe important characteristics of a population (e.g.age,gender,income)is called ____________________ research.

Accepted Answer

The answer of A research design that is intended to...

Question 5

The idea that later stages of the research process influence earlier stages of the research process is referred to as ____________________.

Accepted Answer

The answer of The idea that later stages of the...

Question 6

Which of the following determines the appropriate analytical technique for data analysis?

Accepted Answer

A)  management's information requirements
B)  characteristics of the research design
C)  nature of the data gathered
D)  all of the aboveE) A) and C)
F) C) and D)

Question 7

In consulting,the term ____________________ is often used to describe the objectives to a research client.

Accepted Answer

The answer of In consulting,the term ____________________ is often used...

Question 8

A sample of respondents is a subset of the population of interest to the researcher.

Accepted Answer

A) True 
 B)False

Question 9

Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:

Accepted Answer

A)  market threat
B)  market opportunity
C)  backward linkage
D)  test marketE) B) and C)
F) B) and D)

Question 10

List the major stages in the research process and explain the terms forward linkage and backward linkage.

Accepted Answer

The stages in the marketing research pro...

Question 11

Explain the difference between a research project and a research program.

Accepted Answer

When the researcher has only one or a sm...

Question 12

Management is most interested in detailed reporting of the research design and statistical findings.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is the weakest form of causality but is still a useful concept?

Accepted Answer

A)  absolute causality
B)  contributory causality
C)  conditional causality
D)  secondary causalityE) A) and C)
F) B) and D)

Question 14

Research that is conducted to identify cause-and-effect relationships between variables is called ____________________ research.

Accepted Answer

The answer of Research that is conducted to identify cause-and-effect...

Question 15

Which of the following is a research technique in which a sample is interviewed in some form or the behavior of respondents is observed and described in some way?

Accepted Answer

A)  experiment
B)  observation study
C)  survey
D)  personal interviewE) A) and D)
F) B) and D)

Question 16

Evan has completed the fieldwork of collecting data,and now he is checking the data collection forms for omissions,legibility,and consistency in classification.What is Evan doing?

Accepted Answer

A)  analyzing the data
B)  editing the data
C)  coding the data
D)  reporting the resultsE) A) and C)
F) A) and D)

Question 17

When two events occur at the same time,we say that they have ____________________ variation.

Accepted Answer

The answer of When two events occur at the same...

Question 18

Which of the following seeks to diagnose reasons for market outcomes and focuses specifically on the beliefs and feelings consumers have about and toward competing products?

Accepted Answer

A)  causal research
B)  diagnostic analysis
C)  concomitant research
D)  test-marketE) None of the above
F) B) and D)

Question 19

One of the major advantages of observation studies is that they record actual behavior rather than relying on reports of behavior from respondents.

Accepted Answer

A) True 
 B)False

Question 20

The purpose of exploratory research is to refine and narrow the scope of the research topic.

Accepted Answer

A) True 
 B)False

Exam 3: The Marketing Research Process

Juan has noticed that when the temperature rises,sales at his retail clothing store also rise.This is an example of:

Correct AnswerverifiedShow Answer

List the major stages in the research process and explain the terms forward linkage and backward linkage.

Correct AnswerverifiedThe stages in the marketing research pro...View AnswerShow Answer

When two events occur at the same time,we say that they have ____________________ variation.

Correct AnswerverifiedShow Answer

Which of the following is a method of data collection that is used in surveys?

Correct AnswerverifiedShow Answer

Which of the following seeks to diagnose reasons for market outcomes and focuses specifically on the beliefs and feelings consumers have about and toward competing products?

Correct AnswerverifiedShow Answer

A directed search of published works,including periodicals and books,that discusses theory and presents empirical results that are relevant to the topic at hand is called a literature review.

Correct AnswerverifiedShow Answer

One of the major advantages of observation studies is that they record actual behavior rather than relying on reports of behavior from respondents.

Correct AnswerverifiedShow Answer

The purpose of exploratory research is to refine and narrow the scope of the research topic.

Correct AnswerverifiedShow Answer

Which of the following is the weakest form of causality but is still a useful concept?

Correct AnswerverifiedShow Answer

The idea that later stages of the research process influence earlier stages of the research process is referred to as ____________________.

Correct AnswerverifiedShow Answer

A sample of respondents is a subset of the population of interest to the researcher.

Correct AnswerverifiedShow Answer

Which of the following is a research technique in which a sample is interviewed in some form or the behavior of respondents is observed and described in some way?

Correct AnswerverifiedShow Answer

Explain the difference between a research project and a research program.

Correct AnswerverifiedWhen the researcher has only one or a sm...View AnswerShow Answer

Which of the following determines the appropriate analytical technique for data analysis?

Correct AnswerverifiedShow Answer

In consulting,the term ____________________ is often used to describe the objectives to a research client.

Correct AnswerverifiedShow Answer

Evan has completed the fieldwork of collecting data,and now he is checking the data collection forms for omissions,legibility,and consistency in classification.What is Evan doing?

Correct AnswerverifiedShow Answer

A research design that is intended to describe important characteristics of a population (e.g.age,gender,income)is called ____________________ research.

Correct AnswerverifiedShow Answer

Research that is conducted to identify cause-and-effect relationships between variables is called ____________________ research.

Correct AnswerverifiedShow Answer

Management is most interested in detailed reporting of the research design and statistical findings.

Correct AnswerverifiedShow Answer

Janna discovers a market segment that is underserved by competitors' products.For Janna's company,this segment represents a:

Correct AnswerverifiedShow Answer

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The stages in the marketing research pro...
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When the researcher has only one or a sm...
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