Question 1

Describe the growth of the Internet as a medium.

Accepted Answer

The Internet has come a long way from it...

Question 2

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

Accepted Answer

A) True 
 B)False

Question 3

Other than the Internet,list some of the interactive media used by advertisers.

Accepted Answer

In addition to the Internet,ad...

Question 4

The IAB defines a(n) _____ as "an opportunity to deliver an advertising element to a Web site visitor."

Accepted Answer

A)   ad impression
B)   catalog
C)   click rate
D)   ad network
E)   micrositeF) B) and D)
G) A) and B)

Question 5

_____ digital data transmission enables single wires to carry multiple signals,or channels.This technology makes it possible to download large graphic files and play games online.

Accepted Answer

A)   Narrowband
B)   Wideband
C)   Ultraband
D)   Broadband
E)   BasebandF) A) and D)
G) C) and E)

Question 6

Buttons:

Accepted Answer

A)   are more expensive than banners.
B)   are the most common unit of Web advertising.
C)   often look like icons.
D)   are not typically linked to the advertiser's landing page.
E)   take up more space than banners.F) B) and E)
G) A) and E)

Question 7

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Accepted Answer

A) True 
 B)False

Question 8

A _____ network is characterized by many different hubs and links,which allow continuous communication even if some of the links stop working.

Accepted Answer

A)   centralized
B)   permanent
C)   constant
D)   distributed
E)   decentralizedF) B) and E)
G) A) and D)

Question 9

What is viral marketing?

Accepted Answer

Viral marketing is the Internet version ...

Question 10

What kind of network do interactive media use to deliver their content?

Accepted Answer

Interactive media us...

Question 11

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.This is more than likely an example of:

Accepted Answer

A)   spamming.
B)   an affiliate marketing program.
C)   viral marketing.
D)   interstitial advertising.
E)   an addressable home page.F) A) and B)
G) A) and C)

Question 12

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Accepted Answer

A) True 
 B)False

Question 13

All of the following are true about classified ad Web sites EXCEPT:

Accepted Answer

A)   they offer excellent opportunities for local advertisers.
B)   they are a growing type of Internet advertising.
C)   they are typically supported by ad banners of other advertisers.
D)   they are very similar to the classified ads found in newspapers.
E)   they offer paid classified advertising opportunities.F) B) and D)
G) B) and E)

Question 14

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Accepted Answer

A) True 
 B)False

Question 15

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

Accepted Answer

A) True 
 B)False

Question 16

Viral marketing is the Internet equivalent of billboards and hoardings.

Accepted Answer

A) True 
 B)False

Question 17

The benefit of _____ is storage space; a high concentration of data,combined with full motion video and high-quality audio,and that it can be stored on one disk.

Accepted Answer

A)   DVD
B)   VCR
C)   interactive TV
D)   digital media
E)   magnetic tapesF) B) and D)
G) B) and C)

Question 18

Traditionally,media content has been delivered through distributed networks.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT a type of Internet advertising opportunity?

Accepted Answer

A)   Rich media
B)   Home pages
C)   Banners and buttons
D)   E-mail advertising
E)   SponsorshipF) D) and E)
G) A) and B)

Question 20

The Internet is the fastest-growing medium in history.

Accepted Answer

A) True 
 B)False

Exam 15: Using Digital Interactive Media

Legitimate e-mail advertisers are required to clearly mark the e-mail as advertising.

Correct AnswerverifiedShow Answer

Which of the following is NOT a type of Internet advertising opportunity?

Correct AnswerverifiedShow Answer

The IAB defines a(n) _____ as "an opportunity to deliver an advertising element to a Web site visitor."

Correct AnswerverifiedShow Answer

Interactive TV is powered by digital video recorders,sometimes also called personal video recorders.

Correct AnswerverifiedShow Answer

_____ digital data transmission enables single wires to carry multiple signals,or channels.This technology makes it possible to download large graphic files and play games online.

Correct AnswerverifiedShow Answer

Other than the Internet,list some of the interactive media used by advertisers.

Correct AnswerverifiedIn addition to the Internet,ad...View AnswerShow Answer

The benefit of _____ is storage space; a high concentration of data,combined with full motion video and high-quality audio,and that it can be stored on one disk.

Correct AnswerverifiedShow Answer

The Internet is the fastest-growing medium in history.

Correct AnswerverifiedShow Answer

Viral marketing is the Internet equivalent of billboards and hoardings.

Correct AnswerverifiedShow Answer

A _____ network is characterized by many different hubs and links,which allow continuous communication even if some of the links stop working.

Correct AnswerverifiedShow Answer

Traditionally,media content has been delivered through distributed networks.

Correct AnswerverifiedShow Answer

What is viral marketing?

Correct AnswerverifiedViral marketing is the Internet version ...View AnswerShow Answer

The Internet's ability to hypertarget is one of the many ways it sets itself apart from television.

Correct AnswerverifiedShow Answer

Buttons:

Correct AnswerverifiedShow Answer

Describe the growth of the Internet as a medium.

Correct AnswerverifiedThe Internet has come a long way from it...View AnswerShow Answer

All of the following are true about classified ad Web sites EXCEPT:

Correct AnswerverifiedShow Answer

WAP banners are a common form of mobile advertising and very similar to online banner advertising.

Correct AnswerverifiedShow Answer

Interactive marketing is a marketing tool that leads people to the purchasing or relationship-building process.

Correct AnswerverifiedShow Answer

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.This is more than likely an example of:

Correct AnswerverifiedShow Answer

What kind of network do interactive media use to deliver their content?

Correct AnswerverifiedInteractive media us...View AnswerShow Answer

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In addition to the Internet,ad...
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Viral marketing is the Internet version ...
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The Internet has come a long way from it...
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Interactive media us...
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