Question 1

Which of the following consists of the features that enhance the value that buyers receive from consuming a sporting event?

Accepted Answer

A)  intangible product
B)  augmented product
C)  actual product
D)  core productE) C) and D)
F) B) and D)

Question 2

In terms of using the levels of a product to create customer value,the ________ level influences the satisfaction of customer need states.

Accepted Answer

A)  intangible product
B)  augmented product
C)  actual product
D)  core productE) B) and C)
F) C) and D)

Question 3

In terms of the levels of a product,marketers have the least flexibility to engage fans and boost attendance at events with the ________ level.

Accepted Answer

A)  intangible product
B)  augmented product
C)  actual product
D)  core productE) A) and D)
F) B) and C)

Question 4

In sports products,________ are often variations of a core product that contain too many unique attributes to be considered minor innovations.

Accepted Answer

A)  continuous innovations
B)  dynamically discontinuous innovations
C)  dynamically continuous innovations
D)  discontinuous innovationsE) None of the above
F) A) and B)

Question 5

Mark doesn't see arena football as fitting into his idea of how football should be played,so he has no desire to even go to a game.This is the ________ element of innovation adoption.

Accepted Answer

A)  flexibility
B)  relative advantage
C)  complexity
D)  compatibilityE) A) and B)
F) A) and C)

Question 6

The addition of instant replay in Major League Baseball would be an example of a

Accepted Answer

A)  continuous innovation
B)  dynamically discontinuous innovation
C)  dynamically continuous innovation
D)  discontinuous innovationE) A) and B)
F) B) and C)

Question 7

The most common tangible element of a sponsorship agreement is

Accepted Answer

A)  sponsor signage at the stadium
B)  mention of the sponsor's name by the announcers
C)  the sponsor's name mentioned in advertising
D)  the sponsor's name on the team's websiteE) C) and D)
F) A) and B)

Question 8

The more complex an innovation,the less likely consumers will adopt it and the riskier it is for a sports property.

Accepted Answer

A) True 
 B)False

Question 9

How do smartphone apps primarily benefit sports properties?

Accepted Answer

A)  additional revenue
B)  lower costs
C)  more control over content
D)  fan engagementE) B) and C)
F) C) and D)

Question 10

In terms of using the levels of a product to create customer value,the ________ level is involved in the delivery of the product.

Accepted Answer

A)  intangible product
B)  augmented product
C)  actual product
D)  core productE) None of the above
F) B) and C)

Question 11

In sports marketing,the term product is used to describe all of the following except a(n)

Accepted Answer

A)  price point
B)  intangible service
C)  digital experience
D)  personal identificationE) A) and C)
F) A) and B)

Question 12

New products that are relatively minor adaptations of existing products are classified as

Accepted Answer

A)  continuous innovations
B)  dynamically discontinuous innovations
C)  dynamically continuous innovations
D)  discontinuous innovationsE) A) and B)
F) B) and D)

Question 13

The benefits provided by a product are considered part of the actual product.

Accepted Answer

A) True 
 B)False

Question 14

For innovations in sports,marketers use the following tactics except

Accepted Answer

A)  sampling
B)  price discounting
C)  offering a smaller version of the innovation
D)  promoting the innovation as an added-value benefitE) A) and D)
F) C) and D)

Question 15

Most new products are ________ because minor changes or adaptations are less risky to bring to market.

Accepted Answer

A)  continuous innovations
B)  dynamically discontinuous innovations
C)  dynamically continuous innovations
D)  discontinuous innovationsE) B) and C)
F) A) and D)

Question 16

Dylan believes by adding a tailgating area near the college football stadium,attendance at games and fan involvement will increase.This is an example of the ________ product level.

Accepted Answer

A)  intangible
B)  augmented
C)  actual
D)  coreE) A) and C)
F) All of the above

Question 17

The levels of a product include the following except

Accepted Answer

A)  intangible product
B)  augmented product
C)  actual product
D)  core productE) None of the above
F) C) and D)

Question 18

For a new innovation to be adopted,it must possess the following characteristics of relative advantage except being

Accepted Answer

A)  relevant
B)  recognizable
C)  resourceful
D)  realE) All of the above
F) A) and D)

Question 19

Which professional sports organization has the smallest fan base within the Hispanic market?

Accepted Answer

A)  MLS
B)  MLB
C)  NASCAR
D)  NBAE) A) and D)
F) B) and C)

Question 20

Types of innovation include the following except

Accepted Answer

A)  continuous innovation
B)  dynamically discontinuous innovation
C)  dynamically continuous innovation
D)  discontinuous innovationE) None of the above
F) A) and B)

Exam 6: Defining the Product Offering

Mark doesn't see arena football as fitting into his idea of how football should be played,so he has no desire to even go to a game.This is the ________ element of innovation adoption.

Correct AnswerverifiedShow Answer

Which of the following consists of the features that enhance the value that buyers receive from consuming a sporting event?

Correct AnswerverifiedShow Answer

Most new products are ________ because minor changes or adaptations are less risky to bring to market.

Correct AnswerverifiedShow Answer

In sports products,________ are often variations of a core product that contain too many unique attributes to be considered minor innovations.

Correct AnswerverifiedShow Answer

In terms of using the levels of a product to create customer value,the ________ level influences the satisfaction of customer need states.

Correct AnswerverifiedShow Answer

The levels of a product include the following except

Correct AnswerverifiedShow Answer

For a new innovation to be adopted,it must possess the following characteristics of relative advantage except being

Correct AnswerverifiedShow Answer

Types of innovation include the following except

Correct AnswerverifiedShow Answer

Dylan believes by adding a tailgating area near the college football stadium,attendance at games and fan involvement will increase.This is an example of the ________ product level.

Correct AnswerverifiedShow Answer

Which professional sports organization has the smallest fan base within the Hispanic market?

Correct AnswerverifiedShow Answer

The most common tangible element of a sponsorship agreement is

Correct AnswerverifiedShow Answer

New products that are relatively minor adaptations of existing products are classified as

Correct AnswerverifiedShow Answer

The more complex an innovation,the less likely consumers will adopt it and the riskier it is for a sports property.

Correct AnswerverifiedShow Answer

For innovations in sports,marketers use the following tactics except

Correct AnswerverifiedShow Answer

The addition of instant replay in Major League Baseball would be an example of a

Correct AnswerverifiedShow Answer

In terms of using the levels of a product to create customer value,the ________ level is involved in the delivery of the product.

Correct AnswerverifiedShow Answer

In sports marketing,the term product is used to describe all of the following except a(n)

Correct AnswerverifiedShow Answer

How do smartphone apps primarily benefit sports properties?

Correct AnswerverifiedShow Answer

In terms of the levels of a product,marketers have the least flexibility to engage fans and boost attendance at events with the ________ level.

Correct AnswerverifiedShow Answer

The benefits provided by a product are considered part of the actual product.

Correct AnswerverifiedShow Answer

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