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________ is a major issue faced by companies when implementing enterprise systems.


A) The failure of applications to communicate and share data with each other
B) The failure to incorporate accounting and human resource applications
C) The lack of a centralized database where important data such as metadata can be stored
D) The gap between the requirements of an organization and the capabilities of an application

E) All of the above
F) B) and D)

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When implementing new enterprise systems in a company, process issues that may arise can be effectively resolved by ________.


A) encouraging entities at different organizational levels to create separate information systems
B) developing committees and steering groups for process management
C) bringing conciliators or arbitrators into the company to sort the issues
D) giving the responsibility of resolving issues to the company's CEO

E) A) and D)
F) B) and C)

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One of the reasons why people fear change is because it threatens their self-efficacies.

A) True
B) False

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Which of the following statements is true of customer relationship management (CRM) systems?


A) They are applications used for consolidating business operations into a single, consistent, computing platform.
B) They vary in the degree of functionality they provide.
C) They incorporate accounting, manufacturing, inventory, and human resources applications.
D) A major disadvantage of these systems is a lack of consistency in data.

E) A) and B)
F) All of the above

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Data inconsistency is a major problem caused by information silos at the department level.

A) True
B) False

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________ is a suite of software applications that consolidates existing systems by providing layers of software that connect applications together.


A) Enterprise resource planning (ERP) system
B) Enterprise application integration (EAI)
C) Customer relationship management (CRM) system
D) Rich internet application (RIA)

E) C) and D)
F) None of the above

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________ is the last phase in the customer life cycle.


A) Marketing
B) Customer acquisition
C) Loss/churn
D) Relationship management

E) A) and D)
F) A) and C)

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During the ________ phase of the customer life cycle, prospects become customers who need to be supported by the organization.


A) customer engagement
B) marketing
C) customer acquisition
D) relationship management

E) A) and D)
F) A) and C)

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Which of the following is most likely to make use of an enterprise information system?


A) hospitals
B) drug salespersons
C) PRIDE systems
D) physician partnerships

E) B) and D)
F) A) and D)

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Which of the following statements is true of business process reengineering?


A) It is a very fast process and is easy to carry out.
B) When combined with enterprise resource planning (ERP) , it has a 100 percent success rate.
C) It is a very expensive process.
D) Due to its streamlined processes, it requires no expertise.

E) None of the above
F) A) and B)

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Information silos arise as a result of ________.


A) data integration across several information systems within an organization
B) the sharing of an inter-enterprise information system with several organizations
C) too many users depending on a single enterprise-wide information system
D) data being isolated in systems that are separated across different organizational levels

E) C) and D)
F) B) and D)

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What is business process reengineering?

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Business process reengineering is the ac...

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Which of the following is a component of relationship management?


A) converting prospects into customers who need to be supported
B) increasing the value of existing customers by selling them more products
C) positioning products in the minds of customers through promotional strategies
D) sending messages to target audiences to attract customer prospects

E) A) and D)
F) A) and B)

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SAP offers industry-specific packages that customize its product for particular uses.

A) True
B) False

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Information silos arise when entities at one organizational level in a company create information systems that meet only their particular needs.

A) True
B) False

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A(n) ________ exists when data are isolated in separated information systems.


A) walled garden
B) information silo
C) mashup
D) viral hook

E) C) and D)
F) None of the above

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Business process reengineering is extremely fast and economical.

A) True
B) False

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Standards such as http, https, html5, css3, JavaScript, and Web services enable programs on varied and disparate devices to flexibly communicate with the cloud servers and database and indirectly communicate with each other.

A) True
B) False

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Enterprise resource planning (ERP) helps in ________.


A) consolidating business operations into a single, consistent computing platform
B) managing all the interactions with customers
C) providing layers of software that connect applications together
D) connecting several enterprises within the same industry

E) None of the above
F) A) and C)

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Inter-enterprise PRIDE systems are referred to as ________ because in such systems processing is divided across multiple computing devices.


A) distributed systems
B) departmental information systems
C) business intelligence systems
D) integrated systems

E) A) and B)
F) A) and D)

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