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Members of a society cannot influence businesses to contribute to change.

A) True
B) False

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Which of the following statements is true about shareholders?


A) They are not entitled to a distribution of the dividend income.
B) They have direct equity interest in the firms to which they fund resources.
C) They have no rights to transfer their shares to other investors.
D) They emphasize corporate responsibility over financial profitability.

E) A) and B)
F) B) and D)

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Which of the following is essential in organizing corporate social responsibility as a means to attain competitive advantage?


A) translating existing business strategies and methods into policies on ethical and social issues
B) communicating corporate policies on environmental impact and human rights on a need-to-know basis
C) adopting only a top-down approach for strategic planning and development
D) integrating social, economic, and technological issues into all dimensions of a business

E) B) and C)
F) C) and D)

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What are the stages that a company goes through to attain a sustainable competitive advantage?

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Companies go through the following stage...

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Which of the following is the first stage in creating a sustainable competitive advantage?


A) making value chains sustainable
B) viewing compliance as an opportunity
C) designing sustainable products and services
D) developing new business models

E) None of the above
F) A) and B)

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Individuals that have the least impact on corporate governance are considered to be stakeholders of an organization.

A) True
B) False

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________ are key stakeholders in the marketing exchange process.


A) Stockholders
B) Employees
C) Shareholders
D) Customers

E) B) and D)
F) B) and C)

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Stockholders own the corporations to which they fund resources.

A) True
B) False

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Which of the following is a challenge faced by organizations in the second stage of moving toward a sustainable growth?


A) to increase efficiencies and reduce harmful environmental impact
B) to set standards for environmental regulations
C) to identify compliance as an opportunity to competitive advantage
D) to recognize the ways sustainability can create consumer value

E) B) and C)
F) A) and B)

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Globalization requires that companies respond to the needs of many societies.

A) True
B) False

Correct Answer

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Shifting production activities to lower-wage locations is a sustainable solution to competitive challenges.

A) True
B) False

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The new idea in business and marketing is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business.

A) True
B) False

Correct Answer

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________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization.


A) A customer
B) An employee
C) A shareholder
D) The management

E) B) and D)
F) A) and B)

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Companies committed to effective corporate social responsibilities do not extend this concept to their relationship with suppliers.

A) True
B) False

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Great companies believe that business is an intrinsic part of society.

A) True
B) False

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A consumer is considered to be a stakeholder ________.


A) when they stay away from influencing corporate governance
B) when they show concerns about the working conditions in a company
C) when they refrain from getting involved in the marketing exchange process
D) when they acquire an aversion toward an organization's services

E) None of the above
F) B) and C)

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All managers in an organization are created as equals.

A) True
B) False

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Which of the following statements is true about the new concept of value creation?


A) It defines value based on stockholder welfares.
B) It creates a profit-centric value.
C) It defines value as only customer-perceived benefits.
D) It creates real economic and social value.

E) C) and D)
F) B) and D)

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Advocates of the shareholder's perspective toward value creation tend to oppose activities that reduce a firm's profitability.

A) True
B) False

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A global presence presents more opportunities for experimentation and innovation for a global company.

A) True
B) False

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